MRF becomes global partner for ICC Cricket World Cup 2015

Popular Indian tyre manufacturer, MRF Limited has announced its association as the global partner for ICC Cricket World Cup 2015, as one of the main sponsors. During the ceremony the attendees also got a glimpse of the ICC Cricket World Cup Trophy which was unveiled at the event.

With this association, MRF will have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world.

K M Mammen, Chairman and Managing Director, MRF Limited said, “This is a historic moment for MRF and this association is a testimony to our commitment to Cricket and its spirit. It is a matter of pride to be associated with the ICC Cricket World Cup 2015, which is the pinnacle of one day cricket .This event will be followed by millions of passionate fans not only in India but all over the world.”

Commenting on the new partnership, ICC Chairman, N Srinivasan said, “The ICC is delighted to welcome MRF on board as a global partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world. MRF is an active promoter of sport and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in the ICC as well as its pinnacle event”

The automotive tyre manufacturer has been associated to crickets for close to three decades, including the MRF Pace Foundation academy which has produced some of the best fast bowlers in world cricket. Currently, Virat Kohli, Shikar Dhawan, Gautam Gambir and Sanju Samson are MRF brand ambassadors.

The ICC Cricket World Cup 2015 will start on February 14, 2015 and a total of 49 matches will be played across 14 venues, seven in New Zealand and the rest in Australia. Apart from the 10 full members, four qualifiers – Afghanistan, Ireland, Scotland and the United Arab Emirates, will also take part in the tournament.