Ford Endeavour launch: Updates

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And if that walkaround has whetted your appetite for more, here's the full review from the Gaadi / Cardekho team:

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Nigel Harris, MD Ford India, has started the welcome note, and is especially thankful to the employees at the Chennai plant for making this car possible with the floods that had affected the city.

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Nigel Harris, President and Managing Director, Ford India: Key highlights from his speech at launch

* Ford India team in Chennai moved mountains literally after the floods to get the Endeavour ready for launch
* First launch for Ford in 2016
* Ford now has Figo, Figo Aspire, EcoSport and now the Endeavour - 4 Key Products
* "Ford showroom has all the products that it needs"
* "Over the years, we have connected with customers with Ikon, Figo, Fiesta
* Ford Endeavour first launched in 2003
* In 2003, when Endeavour launched industry size was just 500 UNITS!
* The market in which the Endeavour is, is now 18,000 units a year in size.
* By 2020, hope that the SUV market would be 100,000 units.

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The brand "Endeavour" has really kept on with the Indian consumer, and to Ford it created a niche when it was first launched in 2003. Back then also, the Endeavour managed to capture half the market. Up from just over 500 units to a staggering 18000 now is the size of this SUV market annually.
Nigel Harris, President and Managing Director, Ford India: Key highlights from his speech at launch
"The all new Endeavour is purpose-built for India"

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Understanding the Indian consumer is what Ford has focused on. To develop a car which would fit into the weekday routine and also take on some adventure on the weekends was the aim.

Its got a host of features, which are not only focused on comfort, but also on safety and drivability. The overall design of the car has been given great importance, as consumers in this segment do look for great presence, and the Endeavour seems to tick all boxes in terms of the way it looks.

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The interior have also been given lots of attention as Ford realises it would be the place you would spend most time in.

The Active-Noise cancelling works much like the headphones that we all use, what this essentially does is to completely get rid of slow-speed engine noise and vibrations.

Lots of cubbyholes and storage space add to the practicality. The 2nd and 3rd row fold down completely fold and make for 3000 litres of boot space. Theres a 60:40 split in the middle row, making it extremely versatile.

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Ford India president and managing director, Nigel Harris, on stage, at the launch of the new Ford Endeavour:

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"The SUVs are the largest growing segment not only in India, but world over" Anurag Mehrotra, Head of Marketing & Sales, Ford India.

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"Premium SUV customers do like integration of technology into their car of choice, keeping that in mind, Ford is constantly innovating" added Mehrotra.

The New Endeavour has the 2nd-gen SYNC2 voice recognition system and is linked to the 8" display and can be used to access any information regarding the car or the infotainment systems. The system is made to recognize over 10, 000 voice commands.

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Ford India, director of marketing, sales and service, Anurag Mehrotra on stage at the Ford Endeavour launch:

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Ford India is playing a video showcasing all the features of the Ford Endeavour. This is the official video:

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Ford's one-of-a-kind feature is the 'TMS', which is the Terrain Management System, which is usually only available in more expensive SUVs. The dial on the center console has 4 different driving modes to suit the terrain that you're driving on. This switch adjusts a lot of internal settings to give you a comfortable ride over literally anything ; such as the suspension height, accelerator responsiveness and the differential.

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The E-PASS, or electric assisted steering, makes the Endaevour agile and easy to drive. Through this, they have been able to incorporate a host of features for driving ease. An example of this is the semi-auto parking assist.
It comes with 7 airbags, including a segment first ; knee airbag

For the full mileage figures, check this post: http://www.zigwheels.com/forum/topic...=3260#post3260

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Coming to the most exciting bit, the choice of engine. The 2.2litre unit has 160PS of power and 380 Nm of torque. The efficiency figures for this engine is 12 kmpl for the Auto and 14 kmpl for the manual variant.
The more interesting 3.2litre unit packs a punch with 200PS of Power along with 460 Nm torque. The efficiency however takes a toll with 10.9 kmpl.

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WOW! Ford has put a smile on everybody's faces with the prices! Here is a comparo with the nearest competition ( refer picture) :

and here are the New Ford Endeavour model prices (all prices are ex-showroom, Mumbai)

2.2l 4x2 MT : Rs. 24,75,094
2.2l 4x4 MT : Rs. 26,68,418

2.2l 4x2 AT: Rs. 25,53,468
2.2l 4x2 AT Titanium : Rs. 27,36,344

3.2l 4x4 AT : Rs. 27,78,142
3.2l 4x4 AT Titanium: Rs. 29,46,388