Toyota Etios and Liva production to be hiked by 75%

Published May 31, 2012
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Toyota's Etios series has done quite well for itself and in fact it's done so well that Toyota's is all set to give the cars production a big boost

Toyota’s Indian subsidiary, Toyota Kirloskar Motor (TKM) plans to raise production capacity of its Etios series models by 75% by early 2013. The company plans to increase the production to 2.1 lakh units by next year, a press statement from the company said.

Toyota announced that the Etios series which includes the Etios sedan and the Liva hatchback has posted sales of over one lakh units. The company achieved this milestone since it entered the mass volume market in India. The Etios was launched in December 2010 followed by Etios Liva in June last year. The company sold 50,157 units of Etios in 2011-12, making it the third largest selling sedan in the segment.
Mr Hiroshi Nakagawa, Managing Director, TKM, said, “We thank the one-lakh customers who have trusted the brand. We were able to achieve this despite unforeseen and unfortunate events like tsunami in Japan and the floods in Thailand.”

Mr Sandeep Singh, Deputy Managing Director, Marketing, TKM, said, “We are constantly incorporating customers' feedback to be able to serve them better. This is a small yet very important milestone in this large project that will place TKM on a higher pedestal in the global operations of Toyota.”