Amitabh Bachchan is the new “Brand Philosophy Evangelist” for TVS Jupiter

Although the actor has lent his venerable name to various ad campaigns over the course of his chequered career, it is the first time that Amitabh Bachchan will be endorsing a two-wheeler.

Speaking on the occasion, K N Radhakrishnan, President and CEO, TVS Motor Company, said, “Shri Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS Family.” 

Commenting on the long term association with TVS Jupiter, Amitabh Bachchan said, “It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”

The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and is directed by acclaimed director Shoojit Sircar. We should be seeing it on the small screen and print ads soon.