Five best Indian automotive advertisements

Published April 30, 2015
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Ad films have the potential to deliver a message within few seconds. Several advertisements are released and forgotten with time, but there are few which are remembered even after several years. We compile a list of a few advertisements which managed to stay in our memories even after long being released

1. Bajaj Pulsar 200cc TVC

This campaign actually broke the inhibitions of many manufacturers to show stunts in advertisements. The theme depicted two bikers performing stunts on their Bajaj Pulsar 200cc motorcycles to evade traffic. This advertisement gained immense popularity among youngsters and resulted into tremendous sales of the Pulsar bike.

Bajaj Chetak Scooter Advertisement:

We could not resist ourselves from making a special mention for the Bajaj Chetak commercial released in 1989. This commercial which had the jingle ‘Hamara Bajaj’ was very catchy and hence gained popularity in its time. The storyline depicted the young and the old generation throughout India using the Bajaj scooter.

2. Hero MotoCorp Commercial

This advertisement was released in 2011 after long-time business partners Hero and Honda parted their ways. The jingle of this advertisement was composed and sung by AR Rahman. The ad film depicted the theme that every Indian was a ‘Hero’ and could achieve success with sheer determination.

3. Honda Motorcycle and Scooter India Advertisement

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This advertisement released in 2014 caught instant attention of the Indian audience. The advertisement depicted sky-divers forming wing-shaped logo of the Honda in the sky with the jingle ‘Dekho Dekhe Yeh Zamana’ running as the background score.

4.Yamaha Ray TVC

This campaign was released in 2012 and showed popular Indian actress Deepika Padukone riding the Yamaha Ray through a town. Yamaha, through this campaign urged the young Indian girls to explore the world with the new ‘Ray’ as its companion.

5. Suzuki Samurai Commercial

The ‘No Problem’ bike as it was popularised by Suzuki became widely popular because of its funny concept. The storyline depicted a young Indian man asking questions about the power, pick up and mileage of this bike to a Japanese man who replies by saying ‘No Problem’ to each of his questions. The young Indian then requests the latter to let him take the bike for a quick spin (presuming him to be its owner), to which the Japanese again replies by saying ‘No Problem’. The Indian man then takes the bike for a spin, only to leave the actual owner (not the Japanese) to chase him down.

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