Mahindra Cars in India

Key Highlights of Mahindra Cars

About Mahindra

History

Mahindra is an Indian automaker that has been building cars, primarily SUVs, for the subcontinent ever since the first Willys Jeeps arrived in the 1950s. It has a legacy of building tough, diesel-powered utility vehicles, such as the CJ-series Jeeps and the Thar. Mahindra’s cars have always been popular people movers in India for the value they offer in their go-anywhere capability and price. 

Four-wheel drive lies at the roots of Mahindra’s history -- it started out by assembling 4x4 Willy’s Jeeps and later developed its own off-roading vehicles and hardware such as transmissions and transfer cases. Over the years Mahindra has given us a score of memorable and capable off-roaders and family SUVs in India, at different price points across multiple segments. 

Product portfolio

Micro SUV: Mahindra offers the KUV100 NXT micro-SUV in India. It’s a raised-up hatchback with an 82PS 1.2-litre petrol engine that rivals the Maruti Suzuki Ignis. 

SUVs: Utility vehicles dominate the Mahindra lineup, with legacy models such as the Bolero and Scorpio still on offer. The range starts with the XUV300 sub-4m SUV, and comprises the Bolero Neo, XUV700, Thar and Alturas G4 SUVs.

People movers: Legacy Mahindra models have long served as a staple in rural areas where they are still used as people carriers. Nowadays, the carmaker offers the Marazzo MPV in 6- and 7-seater layouts as a relatively premium rival to the Maruti Suzuki Ertiga.  

Electric vehicle: Mahindra Electric has been developing EVs for more than two decades in India. Currently, the carmaker offers the eVerito electric sedan in India. 

Greatest Hits

Mahindra’s top five products in India have been: 

Mahindra Scorpio: first all-new global SUV from Mahindra

Mahindra Bolero: rugged utility vehicle that’s so indispensable that it’s still on sale today

Mahindra XUV500: first monocoque-based Mahindra SUV 

Mahindra Thar: Initiated the Indian market to lifestyle SUVs with a relatively affordable civilian jeep 

Mahindra XUV700: First Indian car to feature advanced driver assistance and active safety technologies

Bonus: Mahindra e2O: first EV from a mainstream Indian carmaker 

Future Plans: 

Currently, given the nascent market for EVs in India, Mahindra only offers the eVerito electric sedan. But the lineup is set to grow with the arrival of the eKUV100 and XUV300 mass-market electric SUVs. In addition, Mahindra plans to introduce the next-generation Scorpio SUV, 5-door Thar and multiple other SUVs in the near future.