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- Nov 6, 2024
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Premium wine brand Chandon India on Saturday unveiled a one-of-a-kind installation to celebrate its association with the McLaren-Honda Formula 1 team at the upmarket Palladium mall in Lower Parel, Mumbai. The event was graced by Bollywood star Kangana Ranaut and Rémi Coubronne – Managing Director Marketing and Sales of Chandon Worldwide.
The reimagination of the McLaren-Honda F1 car is a part of the promotional activities of Chandon India in time for the Singapore Grand Prix to be held from 16th – 18th September 2016; where the world will witness the only Night Race during the Formula1 season. The installation is created with a unique made-to-scale car placed inside a replica of a pit stop. The entire unit of 18L x 10B x 8H, was video mapped with 3D visuals that echo the spark of passion, openness and conquering spirit shared by Chandon and McLaren-Honda.
Speaking at the gala event, Rémi Coubronne addressed the crowd by saying, “Chandon and McLaren Honda have very strong common values such as the spirit of conquest, the search for excellence, the passion to innovate and attention to details. Knowing the strong base of fans in India, we decided to bring some of the magic of this world by creating this piece of craft here in the most luxurious atmosphere of the Palladium Mumbai. Enjoy the spark and start the night, santé!”
The after party continued at Asilo, one of India’s most luxurious alfresco, rooftop destinations with a breath-taking view of Mumbai’s skyline. Kalki Koechlin, Malaika Arora Khan, Rahul Khanna, Sarah Jane Dias, Mozez Singh amongst others were present at the event.
McLaren and Honda has a partnership that goes way back in the annals of the world’s most prestigious motorsport. In 1988, Honda started supplying engines to McLaren and, encouraged by Alain Prost, McLaren boss Ron Dennis signed Ayrton Senna on board, leading to a string of victories. The team’s racers for the 2016 Formula 1 season are Fernando Alonso and Jenson Button, piloting the MP4-31 F1 car with engines by Honda and tyres by Pirelli.
The Chandon X McLaren Pit Stop installation will be on display at the Palladium until 11th September 2016, for Chandon and McLaren-Honda fans in the city.
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