Volvo's new Transporters game is fun & educational

The Volvo Group has just released an engaging new way of getting us better acquainted with its entire fleet of commercial and private vehicles through its Transporters game that is now available for download via Google Play on Android and iOS devices.

85 years in the business and we still think they make just buses. Degrading as this is to Volvo’s reputation as a global automotive powerhouse with engineering talents that stretch far beyond building the perfect city bus, the truth of its grossly misunderstood brand identity is one that could now change for the better.

If you’re still confused about the connection behind the Volvo logos you see on buses that pass you by on the highway, the excavators and dumper trucks at random construction sites and more recently some sleek looking sedans and SUV’s on city roads then you’d be happy to know that Volvo makes all of them and has been for many decades now.

Through the new Transporters game, Volvo gives its lesser informed auto enthusiasts a fun way to get behind the wheel of the Group’s many vehicles and carry out a variety of transport assignments. 

Giving better perspective to Volvo’s objective behind introducing the new game Marten Wikforss, Executive Vice President Corporate Communications at the Volvo Group said, “The game is a playful way of illustrating the Volvo Group’s daily contribution to society. By driving different vehicle types, picking up objects and avoiding obstacles in a variety of environments, you take part in a virtual journey through everyday life at the Volvo Group.”

You can access the new Transporters game through the Group’s dedicated online news portal Global News (www.volvogroup.com/transporters) where one can read about the very latest technologies and Volvo products in the market today. Transporters can be played on the web, tablets or smartphones making it not only accessible but also an educational window for you and your friends to better understand the actual depth of Volvo’s expertise in business of transportation.