Hyundai Creta Electric Vs Maruti e Vitara: Exterior Design And Features Compared

The battle for supremacy in the electric SUV segment is heating up, and two contenders are taking the fight to the next level: the Hyundai Creta Electric and the upcoming Maruti Suzuki e Vitara. Both these SUVs are scheduled to debut at the Auto Expo 2025. These SUVs come from brands with strong reputations in India, and their respective designs showcase unique approaches to blending style, functionality, and innovation. While the e Vitara leans into a bold, rugged aesthetic, the Creta Electric opts for sleek minimalism with a tech-forward edge. Let’s dive into their exterior design and feature differences to see which one edges ahead in this electrifying showdown.

Maruti Suzuki e Vitara: Bold, Futuristic, and Rugged

The Maruti Suzuki e Vitara takes a bold step with its aggressive and rugged design. Upfront, it sports sharp LED headlights flanked by distinctive three-piece DRLs. The blacked-out bumper, integrated fog lamps, and silver skid plates further enhance its aggressive stance, making it an instant attention-grabber.

The side profile adds more character with 18-inch alloy wheels, which upgrade to 19-inch units on the AWD variant, while prominent body cladding makes its SUV credentials, stronger. The C-pillar-mounted rear door handles give it a sporty and unconventional edge, while a triangular rear quarter glass adds a new dynamic to the profile.

At the rear, sleek LED tail lights with a signature DRL-inspired light pattern and a roof-mounted spoiler complete its modern yet rugged look. A shark fin antenna and squared-out wheel arches at the rear further set the tone for its robust design. The e Vitara's production model, unveiled in Milan, Italy, remains true to its conceptual roots, delivering a design that's as functional as it is striking.

Hyundai Creta Electric: Sleek, Minimalistic, and Tech-forward

The Hyundai Creta Electric embraces a more minimalistic yet sophisticated design approach, heavily inspired by Hyundai's global Pixel design philosophy. There is no doubt that it borrows plenty of elements from the ICE-powered model, albeit with a few differences, whereas the e Vitara’s design is more unique to it.  

The closed-off pixel-patterned grille immediately identifies it as an EV, with the Hyundai logo hiding the integrated charging port. The fascia also features tweaked bumpers with Active Air Flaps (AAF) that serve both aerodynamic and cooling purposes.

The connected LED DRLs and vertically stacked headlights remain consistent with the ICE-powered Creta, maintaining a sense of familiarity while adding EV-specific appeal.

On the sides, the Creta Electric stays true to its ICE sibling's silhouette, but with 17-inch aero alloy wheels designed for enhanced efficiency. At the rear, the Pixel design theme continues with LED tail lights and a sculpted bumper, making it one of the sharpest-looking SUVs in its class.

Colour Palette and Options

When it comes to exterior hues, Hyundai offers a more diverse and bold palette with the Creta Electric, boasting 10 striking options, including Abyss Black Pearl, Ocean Blue Metallic, and Robust Emerald Matte. Buyers can choose from eight monotones, three matte finishes, and two dual-tone schemes.

Suzuki, on the other hand, has yet to reveal a detailed colour palette for the India-spec e Vitara, though it is expected to offer a variety of options to lure in Indian buyers. Globally, it is offered in 11 colour options, Land Breeze Green Metallic Pearl, Bluish Black Pearl, Opulent Red Pearl Metallic, Arctic White Pearl, Splendid Silver Pearl Metallic, Grandeur Grey Pearl Metallic, Celestial Blue Pearl Metallic, and more.  

Key Design Takeaways

• Front Fascia: Both SUVs bring unique identities — Maruti with its aggressive LED setup and rugged bumper design, and Hyundai with its closed-off grille and modern Pixel design tweaks.

• Side Profile: The e Vitara offers larger wheels (up to 19 inches) and sporty design elements like C-pillar-mounted handles, while the Creta Electric focuses on efficiency with aero alloy wheels.

• Rear Design: The Creta Electric stands out with its sharp Pixel-inspired LED tail lights, while the e Vitara adds sleekness with DRL-inspired light patterns.

Whether you’re drawn to the Maruti e Vitara’s bold and rugged personality or the Hyundai Creta Electric’s sleek and minimalistic aesthetic, both SUVs are expected to target the mass-market EV segment with their distinctive designs.

Price and Rivals

While the pricing for both models is yet to be fully revealed, the Creta Electric could be priced from around Rs 17 lakh while the e Vitara could start from around Rs 20 lakh, making them a contender in the mass-market electric vehicle segment.

These EV SUVs face competition from models like the Tata Curvv, MG ZS EV, and the upcoming Toyota Urban Cruiser, ensuring buyers have plenty of exciting options in this growing segment.

The Verdict

Both the Hyundai Creta Electric and Maruti e Vitara cater to different tastes and preferences in the EV SUV segment. The Creta Electric offers a sleek, modern design with a focus on efficiency and tech-forward features, making it an excellent choice for urban dwellers. On the other hand, the e Vitara’s bold and rugged aesthetic appeals to those who prefer outgoing design. Ultimately, the choice boils down to whether you prefer a futuristic yet sleeker design or a rugged, adventure-ready SUV with plenty of character. Either way, both SUVs are set to stir-up the Indian EV space.