TVS Invests Almost Rs 1,000 Crore on Norton; Electric Bike Incoming

Published April 22, 2022
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TVS invests additional £100 million in Norton Motorcycles, and the money will be used in creating new products for the global market, including electric offerings

In just two years after acquiring Norton Motorcycles, TVS has announced an additional investment of GBP 100 million (around Rs 985 crore) to expand the horizon of the association further. Throwing more light on its future plans, the Joint Managing Director of TVS Motor Company, Mr. Sudarshan Venu said, “This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.”

The investment made will be dispatched in periodical spurts over the next few years to collaborate and create a range of new products for the global market. Norton has even established a swanky new facility in Solihull, UK, where it shelters a design and R&D hub. TVS has shared a plan to bring Norton to India, and a part of this investment may focus in that direction. It may even create models, keeping the local taste and flavours in mind. Expect TVS-owned Norton to launch a high-end, high-performance retro-styled electric motorcycle perhaps in a few years’ time.

In parallel, TVS has been keen on strengthening its EV lineup in India as well. In fact, the bike maker announced an investment of upto Rs 1,000 crore to build an electric mobility subsidiary of its own. Having confirmed that new EV models are in the pipeline, models like TVS Creon, Retron could make their way to the market very soon. Besides, it has also partnered with Jio-BP to establish an extensive charging infrastructure in India.

The Indian automotive industry is not only one of the largest in the world but also one that’s had a positive impact across markets globally. The British gave the world a rich and vibrant motorcycling culture; however, with the advent of Japanese motorcycles in the 60’s, many brands simply could not compete and eventually shut shop. But in recent years Indian two-wheeler manufacturers like TVS Motor Company have been investing in British heritage brands like Norton Motorcycles to keep the legacy alive.