Auto Expo 2023: Everything You Need To Know About MBP

We broke the news that Aadishwar Auto Ride India is all set to introduce MBP – its sixth brand, at the Auto Expo 2023. The new brand will be sold via Benelli and Keeway’s dealership network. But who is MBP? Here’s all you need to know about the brand.

Founded in 2022, Moto Bologna Passione is based in Bologna, Italy where even Ducati was born. However, this is a Chinese-owned company, just like its siblings Keeway and Benelli, but flaunts Italian styling, and even comes draped in the gorgeous Ducati Red colour. Though it is headquartered in Bologna, the design studio is based in Barcelona and the products are built in China. 

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MBP has an array of products, ranging from 125cc scooters and motorcycles, to maxi-scooters and even big displacement ADVs and cruisers and a naked. While it is still uncertain if more products from the company will grace the Indian shores, the MBP M502N will be the first product.

In the last one year, Aadishwar Auto Ride India has introduced a bunch of products in the country catering to a wide range of audience. Now the company is widening its horizons further with the M502N that slots between the KTM 390 Duke and the Kawasaki Z650 in our market.