Check Out All The SUVs Launched In 2024 Under Rs 30 Lakh
- Dec 17, 2024
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It’s no doubt that one of the biggest automotive manufacturers in the Indian market is Hyundai. Ever since its debut in the Indian market back in 1996, the Korean marque has always developed products that were specifically focussed for the masses catering to all the popular vehicle segments. Now, the carmaker has further committed itself to the Indian market by debuting the biggest IPO (Initial Public Offering) at a value of Rs 27,870.16 crore.
Hyundai has now joined alongside other car manufacturers such as Maruti Suzuki, Tata Motors and Mahindra as a publicly listed company. All of this is clearly a long term vision of the future, where Hyundai has a handful of exciting things lined up such as expansion of their EV lineup with upcoming mass market models.
All of that is yet to come, but in this report, let’s take a look at how Hyundai’s journey has been in India ever since its started ops in 1996.
Hyundai might have established itself in India in 1996, but its first-ever car for our market, the Santro, made its debut in the market in 1998. And boy, what a first car it was for Hyundai, instantly catching the hearts of Indian buyers and became a blockbuster hit. Another small, but important addition to promoting the Santro was roping in Bollywood’s top actor, Shah Rukh Khan as its brand ambassador, which further drove up its popularity.
It was also in the year 1998 where Hyundai also established its Sriperumbudur manufacturing facility on the outskirts of Chennai, Tamil Nadu.
It’s not just the Santro that was a blockbuster from Hyundai India. Cars like the i10 and i20, introduced in the year 2007, were some of the cars from Hyundai’s global portfolio that have made a mark here. In 2015, the Hyundai Creta debuted in India and has been topping the sales chart in its segment at most occasions even today.
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The Venue marked the carmaker’s presence in the sub-4 metre SUV segment and has been a formidable force ever since. Hyundai has also introduced premium cars such as the Tucson and Ioniq 5, which comes with plenty of tech and features.
The electric car segment might be gaining traction in the market right now. But Hyundai was one of the first to bring a proper long range electric car to the Indian market back in 2019, when electric vehicle adoption was in the nascent stages. The carmaker’s commitment to EVs became even stronger when it introduced the globally acclaimed Ioniq 5 in the form of knocked down kits, making it accessible for buyers.
And come 2025, Hyundai India is all set to launch its first mass market electric vehicle, which is likely to be the Creta EV. The carmaker has also committed to the electric vehicle game with more mass market EVs set to come in the future.
It’s not just cars, but Hyundai has also been involved in the world of social initiatives, which help in promoting and helping out local communities. The carmaker is also stepping on the throttle in the entertainment field by conducting concerts in major cities by joining hands with popular singers. All of this and more is to come once we see the future of the carmaker through its IPO.
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