2025 KTM 390 Adventure R, 390 Enduro And 390 SMC Unveiled At EICMA...
- Nov 5, 2024
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KTM AG has increased its ownership stake in MV Agusta to 50.1%, the Austrian manufacturer’s parent company Pierer Mobility AG has announced. This means, KTM AG is now the majority owner of the Italian manufacturer.
In November 2022, KTM AG acquired a 25.1% ownership stake in MV Agusta, and took over the supply chain and purchasing of the Varese-based manufacturer in October 2023. KTM AG was earlier granted a call option to acquire a majority stake in MV Agusta based on the financial statements of December 31, 2025. But that call option has now been exercised prematurely leading to KTM now acquiring the 50.1% ownership stake.
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MV Agusta has been in need of a partner capable of expanding its manufacturing capabilities and distribution channels in order to make the brand more sustainable, for years now. For instance, MV Agusta was in talks with Chinese brand, Loncin, in 2019 for the above-mentioned purpose but the deal allegedly fell through. So, with this new development, KTM will take over the industrial management of MV Agusta as well with a plan for an annual production volume of more than 10,000 units at the Italian manufacturer’s site in Varese.
While Timur Sardarov was the CEO and Chairman of MV Agusta’s board of directors, that position has now been taken over by Hubert Trunkenpolz. Hubert has been a member of the Executive Board of KTM AG since 2004. In fact, the T in KTM stands for Trunkenpolz. That said, Timur will now be the Vice-Chairman, brand ambassador and consultant for the Italian brand.
What do all these mean for prospective buyers, you ask? Well, with KTM having more control over MV Agusta’s operations, we could see an accelerated expansion spree in developed markets. Will KTM have more say in MV Agusta’s smaller capacity bike development? That’s something we’ll have to see. For one, we can’t wait to see a Brutale 390 some day!
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