Mitsubishi Makes A Comeback In India, But Are They Going To Sell Their Cars Here Again?

Mitsubishi is making a comeback in the Indian car space. The Japanese company has acquired a stake of around 32 percent in the car dealership arm of TVS Mobility. Once approved by the authorities, TVS Mobility will segregate its dealership arm into TVS Vehicle Mobility Solution. 

As part of the deal, TVS Mobility, which operates a slew of dealerships across India including brands like Honda Cars India, will carve out a new organisation with Mitsubishi Corporation (MC) having a 32 percent stake. 

Both TVS and Mitsubishi will work towards their vision of mobility solutions across different segments like passenger cars, commercial vehicles and material handling equipment (MHE). According to the Japanese conglomerate, this business has a revenue potential of USD 2 billion over the next 3-5 years. 

India is currently the world’s third-largest marketplace for new cars. The Mitsubishi-TVS joint venture will thus not just sell cars (from brands like Honda, Renault, Ashok Leyland and Mahindra), but also include allied services like after-sales, leasing, insurance and others. Additionally, with Indian consumer’s increasing awareness about electric vehicles (EVs), both EVs and internal combustion engine (ICE) cars will be sold via the aforementioned dealerships.

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Coming to the main question - will Mitsubishi be selling their cars in the Indian market? The answer to that is not known yet as the announcement mainly focuses on this investment into TVS Mobility with no specific plans of selling Mitsubishi cars in India. So it’s likely we won’t be seeing any new cars from the Japanese carmaker soon. 

But considering that Mistubishi now has an entry point in the Indian market and has tied up with TVS Mobility, they have a good base to bring back their cars to the Indian market, albeit in limited numbers and as pricey built-up imports. 

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Let us know what you think about Mitsubishi’s entry into the Indian market as part of a dealership venture in the comments section.