Audi launches the Audi sports car experience (ASE) in India

For sports car fans who have always fancied stepping on the gas and going flat out on a real racetrack, Audi has launched an all new driving experience program, namely the Audi sportscar experience (ASE), at the Buddh International Circuit, Greater Noida. 

This is the first driving program in the country to be conducted exclusively with high performance sports cars, and gives enthusiasts the opportunity to understand, drive and receive intensive training in the exceptionally fast Audi R8 V10 sports car. 

With one of the most attractive and elaborate sports car training formats ever prepared by a manufacturer in India the Audi racetrack experience focuses on sharpening a driver’s skills such as handling, steering, braking and sector training on a race-track, under the guidance of an instructor.

The Audi sportscar experience is a 2 phase program. The first is a sector training program designed to acquaint a driver with all of the racetrack’s particular features and work out the racing line one bit at a time, before they proceed to tackle the entire circuit. 

The second and more professional stage, touted as the racetrack experience advanced focuses more on understanding the racing line, over and under steering and regularity tests to master the entire race circuit. This exclusive program promises the ultimate in dynamic performance and fun at the wheel. 

Excited and very optimistic about this new initiative by Audi for sports car enthusiasts in the country, Mr. Michael Perschke, Head, Audi India, said “The Audi sportscar experience hasbeen developed in line with the Audi brand’s 3 core value pillars – sportiness, progressiveness and sophistication. Whether it is the cars, the format or the conduct, everything about the program reflects what our brand stands for. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so.”

The Audi sports car experience internationally is conducted on race tracks at Barcelona, the Nürburgring, the Euro Speedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.

The ASE calendar is as mentioned below:

• Launch- 5th-7th July, 2012 (Audi racetrack experience)

• July/August/September- TBD (Audi racetrack experience)

• October/November/December- TBD (Audi racetrack experience advanced)

The packages available are: 

• Only Experience (Price: 98000 INR)

• Experience + local shuttle (Price: 1, 10,000INR)

• Experience + local shuttle +hotel stay (Price: 1, 25,000INR)