Bajaj Auto will start two riding communities

Bajaj Auto announced that it will launch two riding communities on June 21st which is celebrated as World Motorcycle Day. The two new communities have been christened Pulsar Maniacs & The Avenger Gods (TAG) and as the name suggests if for Bajaj Pulsar and Avenger owners respectively. Bajaj becomes the latest entrant to the group of two-wheeler manufacturers which have their own official riding groups. The riding culture in India is growing with every passing year with many motorcycle buyers forming their own riding group and touring our beautiful country on two-wheels. Royal Enfield was the pioneers with respect to Indian manufacturers to have their official riding group and organise many different rides throughout the year. Mahindra had also recently launched the Mojo Tribe and given the popularity of riding groups we can expect many other manufacturers to start the same. 

Commenting on the launch of the communities, Sumeet Narang , VP Marketing, Bajaj Auto said, “The group riding phenomena is taking off enormously, however a large section of customers stay away from it because of safety considerations. As the market leader in the sports segment, we are committed to keep abreast of customer trends. We have now put in place the entire required infrastructure to enable Pulsar RS 200 and Avenger customers to experience the fun of group riding in a safe and professional way”. 

The Pulsar Maniacs will be a group that will be exclusive only for the Pulsar RS200 owners while The Avenger Gods (TAG) is a riding club dedicated to the entire range of Avengers. Bajaj will organise special rides that will be undertaken with the guidance of experienced riders and there will be service and emergency support offered. The rides can be short breakfast rides to proper long distance ones. In its initial stage, the rides will be held in the top metros on weekly basis and the footprint will be further expanded in the future. Apart from the TAG Bajaj will be launching the concept of FLG rides (Feel Like God) which will be the long distance ride format. The first FLG ride will be flagged off on June 23rd with 15 Bajaj Avenger owners riding from Chandigarh to Tirthan valley and back. Bajaj will kick-start professionally supervised group rides on the Pulsars and Avengers in 7 Metros - Delhi, Mumbai, Bengaluru, Chennai, Pune, Hyderabad & Kolkata. Bajaj Avenger and Pulsar RS200 owners can register themselves free of cost on the official website.