Look Out, Royal Enfield & Jawa! Benelli Rides In The Imperiale 400

Benelli has launched its retro-styled Imperiale 400 in India at Rs 1.69 lakh (ex-showroom). It will go up against the Royal Enfield Classic 350, which already faces stiff competition from Jawa. Interested customers can book the cruiser for a token amount of Rs 4,000 via the company’s official website or the nearest Benelli India dealership. The Imperiale 400 is offered in three colour options: red, silver and black. 

Also Read: Benelli Imperiale 400: 5 Things To Know

It’s powered by a BS4-compliant 374cc fuel-injected single-cylinder air-cooled engine that produces 21PS at 5500rpm and 29Nm at 4500rpm. The motor works in conjunction with a 5-speed transmission. The best part, Benelli is offering a 3-year unlimited km warranty along with a 2-year complimentary service on the Imperiale 400 as standard. 

Also Read: Benelli’s Baby Cub Roars Into India

That said, prices for the bike will go up once it’s launched with a BS6-compliant engine. The power figure may also take a hit considering the strict emission norms.  

Read the press release mentioned below for more information.

Press Release: 

Benelli Launches Retro Classic ‘Imperiale 400’ at Rs. 1.69 lakhs (Ex-showroom)

• Benelli Imperiale 400 comes with Best-In-Class 3-Year Unlimited KMS Warranty as Standard*

• Benelli Imperiale 400 is available in three colour options - Red, Silver and Black

• Benelli Imperiale 400 is offered with 2-Years complimentary service

New Delhi, 22nd October 2019: Betting big on the Classic bike segment, the Italian superbike manufacturer Benelli, has launched one of its most awaited model - Imperiale 400 in the Indian market for Rs. 1.69 Lakhs (Ex-showroom, India).

The Classic bike for free spirits that strongly recalls the Pesaro based brand’s heritage. The Benelli Imperiale 400 is a reinterpretation of a historical model of the Benelli-MotoBi range produced in the 1950s. An authentic bike with a pure spirit that today finds its essence in an elegant and retro motorcycle.

Customers can book the Benelli Imperiale 400 for Rs. 4,000, by visiting india.benelli.com or by visiting the nearest Benelli India Dealership.

Benelli India is also offering the Imperiale 400 with the Best-In-Class '3-Year Unlimited Kilometre Warranty as Standard'*.

The Benelli Imperiale 400 is introduced with complimentary service for the first 2-years. The company has also introduced an Annual Maintenance Contract for the Imperiale 400 for hassle free customer experience, which can be availed after the completion of the first 2-years.

The Benelli Imperiale 400 is available in three colour options - Red, Silver and Black.

Commenting on the launch of the Benelli Imperiale 400, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, “We are delighted to launch a series of exciting models in the last two months in the Indian market and this clearly proves Benelli’s commitment to India. We are betting big on the segment, with the launch of the Imperiale 400 and are confident of capturing a significant market share with a number of dealership launches set to take place, to ensure that our services and the Imperiale 400 is within reach for every rider out there.”

The Imperiale 400 gets an all new SOHC, single-cylinder, four-stroke, air-cooled BS4 engine with electronic fuel injection. The maximum power produced is 21PS @ 5500rpm, with a torque output of 29Nm @ 4500rpm.

Extremely easy to ride and handle, the Imperiale 400 has a compact and durable double cradle frame. The front gets a 41mm telescopic fork while the rear gets preload adjustable dual shock absorbers. The design of the exhaust, finished in black with chrome inserts, accentuate the vintage style of this new Benelli motorcycle, reinforced by the round front headlight – typically retro – and the teardrop tank, which bring out the motorcycle's true essence.

The classic bike features a 300mm disc on the front with a two-piston floating caliper and a 240mm disc with single-piston caliper at the rear, with dual-channel ABS, thus ensuring an effective and balanced braking system. The spoked rims have different diameters: 19" on the front end, 18" at the back, respectively mounting 110/90 and 130/80 section tubed tyres.