Chevrolet India Introduces Year-End Discounts

The Indian arm of American car firm Chevrolet announced its year-end discount offers for its Beat, Enjoy, Cruze and Trailblazer passenger vehicles. The company has tied up with e-commerce major amazon.in for customers who want to book a test-drive on their preferred date, time and location. The company said that this collaboration will help in reaching out to more customers and creating a stronger presence across the country.

Starting November 10, 2016, the year-end offers will run for 45 days across all authorized Chevrolet dealerships in India. The Beat hatchback will be offered at a starting price of Rs 3.95 lakh (down from Rs 4.32 lakh) with special benefits worth Rs 50,000. Customers interested in purchasing the Enjoy MPV can lay their hands on the entry level variant for Rs 5.99 lakh, which is Rs 53,000 less than the usual price.

The Sail sedan will be offered with benefits worth Rs 75,000, which will include a five-year roadside assistance membership, exchange bonus of Rs 20,000, first year insurance and cash benefits worth Rs 30,000. Similarly, customers purchasing the Cruze sedan can avail offers worth Rs 1.2 lakh, which will include exchange bonus of Rs 1 lakh and cash benefits of Rs 20,000. The company also says that the special price (Rs 23.95 lakh) the Trailblazer SUV is offered at currently will be revised after November 30 (all prices, ex-showroom, Delhi).

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In a press release, Jack Uppal, vice-president, marketing and customer experience, General Motors, said, “We are a brand with a clear focus on our customers, where safety, quality and world-class experience are natural elements in our campaigns. We wanted to go that extra mile to delight our customers with this year-end campaign. The new campaign is in sync with Chevrolet’s promise to provide customized solution to customers. We believe that the shopping experience will rapidly move into the digital and mobile space and we will continue to evaluate digital and mobile options to enhance both buying and after sales experiences in the customer journey.”

The online test-drive bookings will commence on November 16 on Amazon India’s website and mobile app. The American car firm will offer this service in Chennai, Bengaluru, Delhi and Mumbai, to be followed by other cities based on the feedback from customers.