Dr. Abhay Firodia awarded "Order of Merit"

Pune’s Dr. Abhay Firodia, Chairman, Force Motors, was honoured with the “Order of Merit” of the Federal Republic of Germany by Dr. Leopold Theodor Heldman, Consul General, Mumbai, at an award ceremony organised on February 16, 2012 at the Indo-German Chamber of Commerce in Pune.

The “Order of Merit” is the highest honour awarded to individuals for their admirable services to the Federal Republic of Germany. The recognition is granted to those who make a significant contribution in social, intellectual, economic or political departments. Speaking on this occasion, Dr. Abhay Firodia said, “It is a great honour and privilege to be recognised by Federal Republic of Germany with the “Order of Merit”. I would like to thank all members associated with this award.” Previous Indian recipients of this award include Subrato Haldar, B.G. Roy and Sister Mary Prema.

Force Motors’ relationship with Germany dates back to 1950 when N K Firodia partnered with Vidal & Sohn Tempo Werke Germany to manufacture the HANSEAT 3 wheelers. Our association and collaboration has grown steadily over the past five decades with business and technical alliances with global leaders like Daimler, MAN, ZF and other leading companies.”

Force Motors’ half a century of active collaborations with German companies has been enhanced by Abhay Firodia, with new alliances and partnerships in the last decade. His leadership continues to guide the company in manufacture of utilitarian, cost effective, and quality products especially suited for Indian economy and rural conditions.