Ford Launches Limited Edition Endeavour

Gearing up to the festive mood, Ford India introduced its new 4x4 Hurricane – the latest Limited Edition variant of its popular all-terrain sports utility vehicle (SUV) Endeavour. The new Endeavour 4x4 Hurricane Limited Edition offers buyers greater value for money, enhanced tough and attractive look, greater safety and convenience on the vehicle. The Endeavour 4x4 Hurricane Limited Edition will be available at an attractive price of INR 20,13,244 (Ex-showroom Delhi) and will be equipped with a new muscular Front Nudge bar that adds to the muscular and tough look, specially designed Chrome exhaust trims, 5th-Door convex mirror and the contemporary Hurricane body decals. “The introduction of the Endeavour 4x4 Hurricane Limited Edition offers value for money coupled with distinct class and safety features for our customers during this festive season. This special variant offers aggressiveness, adventure and agility with features that improves safety, adds style and class’’, said Michael Boneham, president and managing director of Ford India said.”

 

Masculine looks, improved safety

Distinctly characterized by its more masculine styling, the new Endeavour Hurricane Limited Edition’s exterior is enhanced with new muscular Front Nudge bar that enhances the tough look and provides greater safety. The bright, rectangular headlamps and a chrome grill add a lot of character to the vehicle. The 5th-Door convex mirror improves drivability and safety. Also adding a dash of class leading style and aspirational value to this popular and successful SUV are the specially designed Chrome exhaust trims, the contemporary Hurricane body decals. These new additions on the exterior align to the tough, rugged and sporty DNA of an Endeavour. Inside, the Hurricane Limited Edition is spacious – with three rows of seats and ample legroom. The Endeavour 4x4 Hurricane Limited Edition has enough space for 7 people and their entire luggage.

High-end entertainment

For those looking for entertainment on the go, Ford Endeavour 4x4 Hurricane Limited Edition’s high-end touch screen based entertainment system will add to the fun of zipping away the SUV on highways and open roads. The state-of-the-art in-car entertainment has a built-in DVD player which supports all popular file formats and a rear camera. This unit also has a USB Input and Aux-in port that allows the users to connect popular MP3 players, such as the Apple iPod, with the audio system. On rough terrains, Ford Endeavour is with tremendous off-roading capabilities. With a fuel efficient engine and good brakes promising safety the beautiful vehicle gives an excellent feel of power, great pickup and a commanding road presence.

Unmatched power and efficiency

The Ford Endeavour offers unmatched torque, performance and fuel efficiency with class-leading driving qualities and comfort, making it one of the most preferred SUV in India. Endeavour offers a highly responsive and refined 16-valve TDCi powertrain which feature outstanding torque output. The 3.0-liter Duratorq TDCi common-rail powertrain offered with on the 4x4 variant peaks at 380 Nm of torque at 2500 rpm, and is rated at 115 kW (156PS) of power output delivering one of the most thrilling performances among Indian SUVs. Ford India has targeted the 4x4 Hurricane Limited Edition of the Endeavour at a customer who is hard working, and parties harder, is progressive, seeks recognition, power and control and is a risk taker. "We are encouraging the outgoing, adventurous customer to take the new Hurricane where no one has gone before and come back impressed with its off-roading, safety features and overall performance.

This is an extremely capable machine winning acclaim for its wonderful dependability," Boneham added. The launch of the 4x4 Hurricane Limited Edition will be accompanied by a 360-degree marketing campaign. The marketing activities will be a combination of traditional print media as well as the nontraditional digital media. It will also be backed up with events and promotional materials like danglers, fliers and standees at all Ford dealerships. Ford Endeavour's stylish looks, luxurious feel, an advanced safety feature with powerful, high-performance engine makes it one of the most superior and sturdy handling, dependable and safe luxurious and safest power machine in its segment. Ford Endeavour has been ranked highest three times in a row for the vehicle dependability in the SUV segment by JD Power Asia Pacific since 2008.