Goodyear Launches Assurance Fuel Max in India

Goodyear Asia Pac Head, Mr. Pierre Cohade with Assurance Fuel Max tyre

One of the many ways to reduce the fuel consumption of your vehicle is to decrease some of the friction on your tyres when driving. Rolling resistance or rolling friction is the resistance that occurs when a tyre rolls on a flat surface. The greater the resistance, the greater the energy required to keep the tyre rolling. Up to 20 per cent of a car’s fuel consumption accounts for this, and therefore a decrease in tyre rolling friction leads to a reduction in your overall fuel consumption.

Taking this into account, Goodyear India has now launched its latest tyre from its award-winning Assurance line, the Goodyear Assurance Fuel Max with Fuel Saving technology that provides 4% more fuel efficiency and 15% longer mileage than conventional tyre technology. Reinforced with the same DuPont™ Kevlar® overlay, a material that is five times stronger than steel the Goodyear Assurance Fuel Max Tyres shares the same strength and durability as its predecessors.

Designed for family cars in the mid and premium markets, this new range of tyres has been made for consumers who are looking to invest in value for money  tyres offering maximum fuel efficiency and outer protection.

“In the current environment where the rising fuel costs are a huge concern, Fuel Max technology is designed to improve fuel consumption without compromising on mileage or performance,” said Rajeev Anand, Chairman & Managing Director, Goodyear India Limited.

Assurance Fuel Max also offers critical safety features such as a strong grip, puncture resistance, blow out resistance, shorter braking distance and anti-skid, making it the perfect choice for everyday city driving as well as the long distance weekend road trips.

Moving forward towards commitment for safer and environment friendly driving, Goodyear collaborated with NGO Grow-Tress to plant more than 3,000 trees coinciding with the launch of Assurance Fuel Max in India. These were planted on behalf of retailers and media participating in the activity and also end users endorsing Assurance Fuel Max tyres.