GOSF 2014 gives carmakers a December boost

Published December 10, 2014
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Many carmakers have tied up with Google to improve low December sales

Great Online Shopping Festival 2014 (GOSF 2014) powered by Google is one super mall to buy whatever you want. On the automobiles front, last year Nissan and Tata Motors were quick to notice its potential and sold quite a few cars online. This year, a lot more carmakers have joined in to associate themselves with the biggest shopping festival of the year. But don’t be fooled!

There are some great deals on a lot of stuff with plenty of e-tailers participating in Google’s big December sale but on the cars front, the offers available are already on individually with carmakers. Take Skoda’s offer of buy now and pay in 2016 offer for instance or the discounts on the Renault Duster (we’ve listed down offers below).

GOSF 2014 gives carmakers good visibility more than anything else though, without making much effort to promote their offers. In the month of December, sales tend to slow down as most customers prefer a newer year model for a better resale value. That makes it a good time to shop as the offers nullify the lower resale price of a December manufactured car.

Notable offers -

Manufacturer	Model	Discount	Additional offers
Datsun	Go	Offers worth Rs 30,000	-
Renault	Duster	Discounts from Rs 40,000-90,000	2 years additional warranty, 4 years roadside assistance
Renault	Pulse	Diesel at petrol prices	2 years additional warranty, 4 years roadside assistance
Renault	Scala	Benefits up to Rs 85,000	2 years additional warranty, 4 years roadside assistance
Ford	Figo	Benefits up to Rs 71,000	-
Ford	Endeavour	Benefits up to Rs 1.36 lakh	-
Mahindra	Entire range except Scorpio	Benefits from Rs 60,000 to Rs 1.5 lakh	-
Skoda	Rapid	Buy now, pay in 2016	Garmin Nav system with reversing camera
Fiat	Entire range except Avventura	Benefits from Rs 30,000-100,000	-
Mahindra First Choice	All cars bought between 10-12 Dec	Free warranty	10 percent discount on accessories