Harley-Davidson Continues To Dominate Precedings In Premium Bike Segment

It has been yet another successful year for the Indian arm of Harley-Davidson motorcycles that has completed six years of retail operations in the country. Since its official introduction in 2010, the American motorcycle brand had been leading the 601+cc motorcycle segment with 60 per cent market stake. Along with this achievement, Harley-Davidson India has also been actively promoting key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign to further strengthen its roots across the nation.

This year, the company expanded its product reach to more cities like Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana. A retail shop was also recently inaugurated at the Chhatrapati Shivaji International Airport in Mumbai that sells Harley-Davidson merchandise collections. Harley-Davidson has also opened its second dealership in New Delhi and first in Dehradun which offers a strong lineup of 13 motorcycles to aspiring buyers. Harley-Davidson parts and accessories are also available for shoppers to customize their bikes as well as Harley-Davidson merchandise, including the latest Black Label collection. The company also introduced Harley-Davidson Financial Services Program that offers customized financing solutions with flexible and attractive rates, terms and Equated Monthly Instalments (EMIs) for riders to finance their dream motorcycle.

On the product front, Harley-Davidson India introduced the 1200 Custom, Roadster and Road Glide Special motorcycles along with the 2017 model-year lineup. The Roadster is the latest to join the portfolio while the Road Glide Special, belonging to the Touring family, features the all-new Milwaukee-Eight engine which is the most powerful among its cruisers. For the 2017 lineup, H-D has updated all 13 bikes with anti-lock braking system.

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Commenting on the occasion, Vikram Pawah, managing director, Harley-Davidson India said: “In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well positioned for India’s dynamic market. With 24 outlets in 21 cities and 60 percent market share, we are looking to take the momentum forward into the years to come.”