Hero Electric To Expand From 600 To 1500 Touchpoints In Next Two Years

Hero Electric has been in the electric two-wheeler business for about 12 years now. It was also the first brand to launch a lithium-ion-powered electric scooter in the country. At present, it has a massive presence of 600 touchpoints across the country. Hero plans to bring up the count to over 1500 in the next two years. That’s almost equivalent to a conventional motorcycle manufacturer’s dealer spread! In the next two months alone Hero plans to open 15 dealerships in the country.

Also Read: Hero Electric Offers Exchange Bonus On Its Entire Scooter Range

Our fast-depleting fossil-fuel resources are pushing all vehicle manufacturers in the country towards electrification. One of the major bottlenecks is the infrastructure and dealership reach. If Hero offers charging facilities at each of its dealerships, it will go a long way in improving the real-world usability of electric scooters. Hero’s ambitions of spreading across the country will also give it a strategic advantage against new and upcoming players like Ather Energy, Evoke Motorcycles and the Twenty Two Kymco joint venture. Here’s Hero Electric’s press release about its expansion plans:

Press Release:

Hero Electric further expands its network in India

• Hero Electric plans to open 15 new dealerships in the next two months.
• The brand recently celebrated 600+ touchpoints mark in India.
• The dealerships will be equipped with the entire range of scooters across categories and will have full-service capabilities.

New Delhi 29th May 2019 – Biggest electric vehicle brand in India, Hero Electric, today announced further expansion of its dealer network in Eastern and Central parts of India leading to further strengthening its network across all key markets. The dealer facilities include advanced services, equipped with a fleet of highly trained and qualified professionals ensuring the highest levels of after-sales service and solutions to the existing customers.

With an aim to deliver sustainable commuting solutions in the country, Hero Electric has extended its network with eight new dealerships in Guwahati – Assam, Una – Gujarat, Kaithal & Rohtak - Haryana, Baranagar - Madhya Pradesh, Shirwal - Maharashtra, and Thenkasi - Tamil Nadu. Hero Electric has planned to open fifteen new dealerships across cities like Amta - West Bengal, Timarani - Madhya Pradesh, Hazipur – Bihar, Pratapura – Chhattisgarh amongst others.

The dealerships would offer the best in class E2W sales and service facility along with the entire range of Hero Electric products available in India. In line with the government’s vision and the recent FAME 2 policy, Hero electric wants to create awareness, educate, and ensure availability across India from Srinagar in the North to Kanyakumari in the South, Porbandar in the West to Guwahati in the East, ensuring that maximum number of people are able to try and buy electric 2 wheelers.

"At Hero Electric, we aim to provide eco-friendly mobility solutions to people. We are proud to have the largest dealer network across the country and recently crossed 600 touchpoints. Our eco-friendly products are accessible to many more people across India, enabling every Indian to have a chance to use zero emission, sustainable mobility solutions from Hero Electric. We are planning to open over 1500 touch points in the next 2 years to penetrate the most interior parts of the country.” says Mr Sohinder Gill, CEO Hero Electric India.