HM Ambassador BSIV diesel to be launched in August 2013

Now here’s one car that simply refuses to fade into history books. Come next month, the Hindustan Ambassador diesel model is all set to make a comeback in BSIV avatar after receiving the ARAI (Automotive Research Association of India) certification in April this year. The move opens for the new vehicle the 17 major metro markets, especially Kolkata, where sale of BSIII cars had been banned since April 2010. The newly certified BSIV car will start rolling out of its Uttarpara plant in Hooghly from August 2013.

Commenting on the development, HM’s Managing Director & CEO Uttam Bose said, “We had been working on upgrading our Ambassador 1.5-litre diesel car to match BS IV norms for over a year. We are happy that our efforts have borne fruit and we have received certification from ARAI after passing rigorous tests. This has demolished the myth that Hindustan Motors cannot upgrade its existing engines. Moreover, this opens hitherto forbidden markets where this vehicle commands enviable loyalty in the taxi segment. We expect our sales to grow significantly within a few months.”

Recently, HM had showcased the upgraded vehicle to office-bearers of Kolkata’s taxi associations. According to the company, the association members took an extensive drive of the new vehicle at the company’s test track at the Uttarpara plant and found it to be distinctly superior to the existing BS III model. They were also of the view that apart from reasonable emission levels, the upgraded Ambassador offered higher power and torque, improved gradient negotiating capacity, better cooling and overall better driveability with no compromise on fuel consumption.