Honda launches Dream Yuga: Updated

Japanese two-wheeler giant, Honda has finally entered the mass commuter segment in the country with its latest offering, the all-new 110cc Dream Yuga motorcycle. Priced at Rs. 44,642 for the base variant, the Honda Dream Yuga brings low-cost commuting to the Indian masses with extremely high reliability and low cost of ownership. The bike is expected to hit the Honda showrooms by first week of June and it will target the entry-level buyer as a competitively priced feature-rich offering from the Honda stables. 

Update (19/06/2012): Honda today launched the Dream Yuga in Mumbai at Rs 48,028 (ex-showroom).

The Honda Dream Yuga is powered by a 109cc single cylinder air-cooled engine that pumps out 8.5PS of power at 7,500rpm and 8.91Nm of torque at 5,500rpm. Fed by a carburetor, the Dream Yuga gets a 4-speed transmission and weighs a total of just 108kg. Company claims that the Dream Yuga can return a fuel efficiency of 72kmpl and couple that to the fuel tank capacity of 8 litres, the motorcycle can travel over 550km on a single tank.

The Dream Yuga offers some interesting features in its class like five-spoke alloy wheels shod with tubeless tyres, a bikini front fairing, 5-way adjustable rear suspension and a long cushy saddle for added comfort. Adorned with elegant graphics, the Dream Yuga does look all set to strike a chord amongst the commuter base in the country with its sophisticated and neatly finished exterior makeup. 

Available in three variants, the Dream Yuga starts with the base model at Rs. 44,642*, the middle variant for Rs. 46,134* and Rs. 48,125* for the top-end variant. The company also announced that it will rope in Bollywood actor Akshay Kumar as the brand ambassador for the company. 

Speaking at the launch, HMSI's President and CEO Keita Muramatsu said, "Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage."

On the ocassion of the launch of the new motorcycle, HMSI also unveiled the new three-pronged strategic direction that it plans to undertake in order to take the leadership position in the Indian two-wheeler space. Explaning the company's new slogan, "Sach kar denge sapne" and a new brand ambassador - Akshay Kumar, Honda commences its aggressive marketing strategy as it enters into the volume segment with the new Dream Yuga motorcycle.

The new motorcycle from Honda will be manufactured at the company’s Manesar facility, which has almost reached its peak production capacity of 16 lakh units per annum. The second Honda plant located at Tapukara in Rajasthan has a total capacity of 12 lakh units while the third plant from Honda is already under construction at Nasrapuram in Karnataka. Honda plans to achieve a total production capacity of 40 lakh units across its three plants. With the company’s entry into the volume segment, Honda is determined to challenge the might of the two big players in the market, Hero Moto Corp and Bajaj Auto.

Honda Dream Yuga Variant-wise pricing 

Kickstart /drum brakes /spoke - Rs. 44,642*

Kickstart /drum brakes /alloy wheels - Rs. 46,134*

Self start/ drum brakes / alloy wheels - Rs. 48,125*

*All prices are ex-showroom Delhi

Honda Dream Yuga Specifications

Engine 

Type      AI cooled, four stroke  SI Engine

Displacement    1093c

Bore  X  stroke   50MM x 55.6MM

Compression Ratio         9.0: 1

Net Power          6.35KW ( 8.5 BSP)@7500RPM

Torque 8.91NM @ 500RPM

Valve System    OHC. 2 Valve

Fuel System       Carburetor

Starting System                Self/Kick

Lubrication         Forced and wet pump

Air Filter              Viscous paper filter

Drive Train

Transmission     4 speed constant mesh

Final Transmission          Chain Drive

Gear Shift Pattern           All back (in 1-2-3-4)

Clutch Type        Multiplate clutch type

Dimensions

Kerb Weight      108kg

Length  2022MM

Width   733MM

Height  1095MM

Wheel Base        1285MM

Ground Clearance           161MM

Fuel Tank Capacity          8.0 liters

Chassis

Frame Type        Diamond Type

Suspension Front            Telescopic Fork

Suspension Rear              Tube type both side operation

Tyre - Front        Tubeless 80/100- 18 47P

Tyre- Rear           Tubeless80/100- 18 54P

Brake Front        Drum-130MM DIA

Brake Rear          Drum-130MM DIA

Electrical

Ignition                Fully Transisterzed

Battery 12V 2.5 AH

Head Lamp         12V 35/35W