Hyundai, Shell Complete 10-Year Partnership In India

Hyundai Motor India and Shell Lubricants have completed 10 years of their partnership in India, announced the global market leader in finished lubricants today. The company stated that the partnership shows its “commitment of delivering excellence by continuing to focus on providing the best and cleanest products and solutions to customers.”

The two companies also announced the extension of their contract for another three years and said both firms will collaborate to improve the servicing experience of Hyundai customers. Shell Lubricants also launched the Helix HX7 AH, a synthetic motor oil for use in all Hyundai cars.

Press Release

Shell Lubricants and Hyundai complete a decade of partnership in India

Extend contract for the next 3 years; Launch new engine oil for Hyundai Customers

New Delhi, May 10, 2018 – Shell Lubricants, the global market share leader in finished lubricants and Hyundai Motor India Limited (HMIL), the country’s second largest car manufacturer recently announced 10 Years of their partnership in India. The partnership stands as a testament to Shell’s commitment of delivering excellence by continuing to focus on providing the best and cleanest products and solutions to customers. The synthetic technology used by Shell Lubricants helps achieve higher performance levels than the mineral lubricants.

Ms. Mansi Madan Tripathy, Country Head, Shell Lubricants India Cluster said, “Shell Lubricants has been working with Hyundai since 2008 to deliver premium quality products and services to partners and customers. Our shared values of customer centricity, and a strong focus on growth has helped us progress together in the last 10 years. This partnership has only expanded over time, and we look forward to another decade of industry-leading collaboration. Not only has our partnership stood the test of time, but truly redefines exemplary customer service and pioneering global best practices.”

Mr. Y.K. Koo, Managing Director, HMIL added, “Hyundai and Shell have progressed together for the last 10 years in the true spirit of partnership through collaboration and innovation with a common goal to maximize customer satisfaction. Hyundai’s long-term vision is to be the customers’ lifetime partner in automobile and beyond. By leveraging the strengths of the two global brands, we aspire to offer outstanding aftersales experiences to Hyundai customers and look forward to fostering this strong and trusted association in future.”

The two organizations announced the extension of their contract for another 3 years during which they will continue to collaborate to improve both the driving as well as the servicing experiences for customers and their Hyundai cars. On this occasion, Shell Lubricants and Hyundai launched the Shell Helix HX7 AH – A synthetic technology motor oil, in for the Franchise workshop network. Shell Helix HX7 promises to help keep Hyundai engines clean and efficient, preventing the formation of sludge & engine deposits. It also enhances fuel efficiency and helps engines to deliver better performance.

A commemoration event, held at The Leela, Chanakyapuri on 25th April, celebrated their joint work in innovation and global best practices. Hosted by the Shell team, the event witnessed a significant number of attendees from both the companies including industry stalwarts like Mr. Y.K. Koo and Ms. Mansi Tripathy, among others.

The event witnessed sessions discussing the power of their enduring partnership, future product launches, and future perspectives from both companies. The distinguished Shell Lubricants and Hyundai leadership team also participated in a signing ceremony.

Shell has provided constant support to the Hyundai team and forged newer grounds of collaboration for a multitude of events and initiatives. Shell has been actively promoting its global association with The Hyundai Motorsports team at the World Rally Championship in India. This showcases the strength of Hyundai Cars and Shell under extreme conditions. Every year lucky Hyundai customers witness the Hyundai Car in action during a rally stage and witness the technology and workmanship of service under extreme conditions. The company has also been helping Hyundai in its efforts to increase the Customer Satisfaction Index through active participation in events like Customer Meet, Skill Fest, Family days, etc.