Launch Alert: The All New Mahindra KUV100 Launched, starting at Price of Rs 4.42 Lakh

Last month Mahindra unveiled to the press and public, a car that would represent the brand in the compact SUV space – the KUV100. The Nashik based car maker has now launched the KUV100 at a starting price of Rs 4.42 lakh for the base petrol. The base diesel trim has been priced at Rs 5.22 lakh while the top-end diesel carries a sticker price of Rs 6.76 lakh. All prices ex-showroom Pune.  

In terms of looks, the KUV100 looks like a younger sibling of the popular XUV500. The creases on the bonnet are identical to what we have seen on the latest iteration of the larger SUV. The predator grille flaunts the design language of the new generation of Mahindra cars. On either side of it are large headlamp clusters with Daytime Running Lamps. The dual tone bumper hosts silver scuff plates and fog lamps giving it a rugged appeal. In profile, two sharp lines starting from the headlamps and the taillamps keep things interesting. The rear looks equally attractive thanks to the wraparound headlights and the sharp character line on the boot lid. 

Aside from the design, the highlight of the Mahindra KUV100 is the introduction of a new series of engines. Unlike the other Mahindra cars, the KUV100 will be offered in petrol as well as a diesel engine option. Powering the KUV100 are 1.2-litre three-cylinder petrol and diesel mill that churn out 83PS and 78PS respectively. Torque ratings for both these engines stand at 115Nm and 190Nm respectively.  

In terms of safety the Mahindra KUV100 comes with ABS as standard across all its variants while two airbags will be offered as optional extras. With the KUV100, Mahindra aims to target the Ford EcoSport as well as some of the premium hatchbacks in the country.