Mahindra e2o rally raises awareness about sustainable mobility

With fuel costs rising and air pollution choking our cities, how does one instill a sense of environmental ownership into public minds? By taking out a rally of electric cars, of course. This Sunday morning Mahindra Reva did just that when it organised a rally comprising its range of electric vehicles, including the recently launched e20, in New Delhi for its customers.

Based on the theme ‘Drive for a Better Tomorrow,’ the rally saw around 30 customers turn out in the Mahindra e2o and the older generation Reva i along with the media participating for an attempt to create public awareness on the rising fuel prices and ever-increasing pollution. Coined the ‘Freedom Rally,’ the drive was flagged off early morning on August 25, 2013.

The route covered an approximate distance of 14kms starting from The Hyatt Regency in Safdarjung Enclave to Vasant Kunj, passing by Ambience Mall on Nelson Mandela Marg, and finally culminating at the hotel.

Speaking on the occasion, Chetan Maini, Chief Executive Officer, Mahindra Reva Electric Vehicles said, “We are delighted to be hosting the largest ever gathering of electric vehicles in the country and thankful to our customers for joining hands with us in championing the cause of sustainable and emission-free personal mobility solutions for the future. Our customers are the true proponents of electric vehicles and we sincerely hope that more people will join hands with us in this movement, especially in the current era of rising inflation and fossil fuel costs.”

Launched in March, 2013, the Mahindra E20 is an all-electric, zero emission vehicle. The car is equipped with an automatic transmission with Boost Mode for quick acceleration and a range of 100kms.  

Related: Mahindra e2o: First Drive