Mahindra Go Gusto Rides takes foodies on a gastronomical journey

Mahindra Two-Wheelers came up with an innovative brand initiative, called the 'Go Gusto Ride' to promote the company's first ever 110cc scooter - Mahindra Gusto. Those who frequent Twitter would remember #GoGustoRides trending on the micro blogging site earlier this month.

This initiative brought together a bunch of food enthusiasts and online opinion makers to explore various popular eateries of Mumbai, on Mahindra Gusto scooters. Various known foodies like Amrita Rana, Kalyan Karmarkar and Vivek Bhatia initiated a digital campaign by inviting like minded food lovers to join them on a gastronomical journey by visiting some of Mumbai’s most famous food joints.

Commenting on the occasion, Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “#GoGustoRides is an exciting initiative which brings together passionate communities and enables them to explore the things they love, on a Mahindra Gusto.  We are delighted with the overwhelming response the first edition has received, wherein millions of passionate food lovers engaged with the brand on social media. We intend to reach out to more cities and communities so that many more can experience the exciting opportunities that can be explored on the Gusto.”

Recounting his ride on the Mahindra Gusto food blogger Kalyan Karmakar said, "I was amazed at the number of people who are passionate about food exchanging views, suggestions, experiences about food and the Mahindra Gusto. It was a fun ride and I am definitely looking forward to the next edition of the #GoGustoRides, as am sure many others are.”