Mahindra KUV100 crosses 21,000 bookings

Mahindra and Mahindra have announced that the recently launched KUV100 has crossed 21,000 bookings in one month. The KUV100 was introduced last month on 15th January. In terms of reports, the young SUV received 1.75 lakh inquires and 2.7 million visits on the official Mahindra website. With an attractive price tag the KUV100 has appealed a lot to the youth and first time car buyers.

Commenting on the achievement, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “We are delighted with the number of KUV100 bookings received within just a month of its launch and would like to thank our customers. The large number of enquiries and 21,000+ bookings, reaffirm the immense popularity KUV100 has garnered in such short time. With the launch of the KUV100 we have pushed the boundaries to create a new segment of SUVs as a superior alternative to compact cars and that has resonated well with our customers. What is also very encouraging is that almost half of our bookings are for the KUV100 petrol variant. Further, we are putting our efforts to serve the customers faster by increasing the capacity, as was shared during the launch.”

The Mahindra KUV100 is offered in petrol and diesel engines variants. The in-house developed mFALCON G80 petrol and mFALCON D75 diesel engines are 1.2-litre three cylinder, liquid cooled motors which belt out 83PS and 78PS of power respectively. On twisting force, the petrol delivers 115Nm and the diesel delivers 190Nm of torque. Both the engine variants have received good response in the compact SUV market. However, the petrol engine variant has contributed to almost half of the bookings, which is noteworthy because it is the first petrol engine that has been developed fully in-house at Mahindra.