Mahindra Xylo honoured with Master Brand 2012

The Mahindra Xylo has been awarded the prestigious Master Brand 2012 award by CMO Asia and the World Brand Congress. This award recognises key parameters such as market dominance, longevity, goodwill, customer loyalty and most importantly, the overall market acceptance for a product.

Brands are ranked according to their appeal to customers from premium to mass market, according to the brand’s ability to keep in sync with the changing consumer needs. Out of a total of 8,000 competing brands, 20 were conferred with the ‘Master Brand’ status, Mahindra Xylo being one of them. “This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance.  It recognises our continued focus on delivering a strong customer value proposition that is unique and customer centric. We believe that with the Xylo we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right,” said Vivek Nayar, Chief Marketing Officer, Automotive Division, Mahindra.

The latest Xylo is offered with three oil-burner options, namely the mDI CRDe, mEagle and the powerful mHawk that is also offered in the Scorpio. Mahindra also debuted a state-of-the-art ‘Voice Command Technology’ that enables passengers and the driver to give thirty verbal commands.

Also Read: Mahindra introduces Blue Sense app for smartphones