Maruti Suzuki Unveils Nexa Showroom On Wheels

• New terminal combines Nexa showroom experience along with flexible connectivity to customers.
• Maruti Suzuki currently has over 360 NEXA outlets covering more than 200 cities in the country.
• Maruti Suzuki’s Nexa outlets currently sells the S-Cross, Baleno, Ignis and Ciaz.
• An Ertiga-based MPV is expected to roll out of Nexa showrooms later this year.

Maruti Suzuki, which has over 360 Nexa outlets in over 200 cities across the country, has now gone one step further in reaching out to customers by unveiling a new mobile Nexa terminal. The new terminal aims to increase its reach to potential as well as new customers across the country in a flexible manner to provide as many customers a Nexa experience, which the carmaker says will be similar to what you get at a proper Nexa showroom.

Maruti Suzuki introduced its premium Nexa showrooms in 2015, bringing a premium experience to customers  beyond selling cars. Nexa associates with Fashion Weeks and organizes style workshops for customers. Through engagement with customers at musical events, Nexa also launched a platform called Nexa Music for upcoming artists.

Nexa currently offers customers with a choice of four cars - the S-Cross, Baleno, Ignis and Ciaz. Nexa also plans to introduce new cars like an upcoming premium MPV based on the Ertiga, which is expected to be launched later this year.

Press Release:

03 June, 2019, New Delhi:

Maruti Suzuki today flagged off one-of-its-kind mobile NEXA terminal, taking the NEXA experience to markets where it is currently not present. The NEXA terminal will reach out to prospective and existing customers throughout the country, giving them an opportunity to experience NEXA.

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Maruti Suzuki’s endeavour is to reach closer to customers and extend the NEXA experiences across the length and breadth of the country. While offering a similar experience like NEXA showroom, this terminal is a combination of basics of a dealership with the very essence of NEXA in a mobile environment.

Speaking about the success of NEXA, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd. said, “In less than 4 years of its launch, NEXA has rapidly grown to become the most successful premium retail network in India and contributes over 20% to our total sales. In this short span of time, we have setup over 360 NEXA outlets covering more than 200 cities and added over 9 lakh happy NEXA customers. This mobile NEXA terminal will help us to connect with customers in geographies where NEXA outlets are currently not present.”