Maruti Swift DZire Regal to take on Honda Amaze

Not one to let go of its one-upmanship after Honda launched the Amaze sedan last week, Maruti has reportedly announced a new variant of the DZire called the Regal. According to an Economic Times article, the limited-edition variant will be available only in petrol avatar and hit dealerships within the next few days. 

The Regal will come in a new serene blue colour option, a silver grille and fog lamp housing, chrome body-coloured electronically adjustable ORVMs (outside rear view mirrors) and rear parking sensors with digital display. Inside, the variant will feature leather upholstery and an “advanced” music system. A lot has been said about the DZire’s attractive interior and dash layout compared to the Amaze’s bland (though spacious) interior and the fresh additions in the Regal are further meant to bolster the Maruti’s appeal. 

The Regal carries a price tag of Rs 5.60 lakh (ex-showroom, Delhi) – around Rs 7,000 more than the Swift DZire VXi. It also straddles the mid-variant Honda Amaze EX and the top-of-the-line Amaze S, which are priced at Rs 5.45 lakh and Rs 5.85 lakh. Also Read: Honda Amaze diesel vs Maruti Suzuki Swift DZire diesel

Update (04/06/2013): Maruti Ertiga Feliz and Swift DZire Regal to stay on sale