Maruti Vitara Brezza Sales Cross 3 Lakh, Outsells Nexon, EcoSport & TUV300 Put Together

It has been 846 days since Maruti Suzuki first announced prices for its compact SUV. In that time frame, they’ve managed to sell a whopping 3 lakh units of the Vitara Brezza. Quick maths will tell you that’s 354 cars per day, nearly 15 cars every hour, and one car every 4 minutes! Yes, scratch your eyes in disbelief. By the time you’re done reading this article, Maruti Suzuki would’ve added another Vitara Brezza on the road.

We aren’t all that surprised by this, to be honest. The Brezza ticked the basics of upright SUV styling, adequate cabin and boot space, and a well-loaded feature list. Add the fact that brand Maruti is synonymous with peace of mind, thanks to its widespread service network, and the Brezza makes a strong case for itself. Maruti says that the top-spec Z and Z+ variants account for 56 per cent of their total sales.

Maruti’s small SUV is dominating the sales chart like nothing else in the segment, and often manages to outsell its rivals such as the Tata Nexon, Ford EcoSport and the Mahindra TUV300 put together. The recent introduction of the AMT has only strengthened its appeal. The two-pedal variant made for 23 per cent of all new bookings of the Brezza.

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Here’s the press release from Maruti Suzuki:

Driving on fast lane

• Sporty and stylish looks have made Vitara Brezza top choice among customers
• Average monthly sales of over 12,600 units in past 5 months, growth of more than 25% against same period last year
• AGS variant, launched in May 2018, is instant hit with over 23% of fresh bookings
• Top variants (Z/Z+) contribute 56% of total sales
• Vitara Brezza market share in its segment in 2017-18: 43%  

New Delhi, July 3, 2018: Maruti Suzuki India Limited (MSIL) today announced that its blockbuster SUV Vitara Brezza has crossed 3-lakh of sales since its launch in March 2016. A distinctive feat in the Indian automobile industry, Vitara Brezza has achieved the fastest 3-lakh sales mark in the SUV segment in just 28 months.

In May 2018, Maruti Suzuki’s revolutionary two-pedal technology, Auto Gear Shift, was offered on Vitara Brezza. Also, the exterior and interior features have been given a makeover, enhancing the bold and sporty character of the country’s most popular SUV. With Vitara Brezza, Maruti Suzuki introduced dual-tone colours – a first in its segment.

Thanking customers for their overwhelming support for the Vitara Brezza, Mr. R S Kalsi, Senior Executive Director (Marketing and Sales), Maruti Suzuki said: “Vitara Brezza is a breakthrough product, which created disruption in the SUV market. With its sporty and glamourous traits, Vitara Brezza continues to be the most loved SUV despite several new entrants into the segment. The contribution of the top variants in the total sales of Vitara Brezza has zoomed to 56%. This is a testimony to the fact that customers appreciated the refreshed design and innovative features in Vitara Brezza. The Auto Gear Shift has enticed the aspiration of ever evolving customers. We would like to extend our heartiest gratitude to our Vitara Brezza customers and particularly those who have chosen to wait for their loved car.”

Vitara Brezza complies with advanced safety regulations, including pedestrian safety, ahead of Government regulation timelines. It comes loaded with new safety features comprising ISOFIX child restraint system, high speed warning alert, dual air bags, ABS with EBD, reverse parking sensors and front seat belt pre-tensioners and force limiters. These features are now standard across all variants of Vitara Brezza.