Mercedes-Benz opens Noida's first dealership

Mercedes-Benz today inaugurated its first dealership in Noida, Uttar Pradesh. Spread over 42,000 sq ft, the new dealership called 'Silver Arrows' is a 3S facility that has a capacity to showcase its range of cars along with a personal accessories division, a Cafe Mercedes, customer lounge, financial services, driver’s lounge, valet service, after sales service, spare parts, as well as an interactive bay for customers apart from standard car servicing.

The service area of the Silver Arrows dealership in Noida occupies 20,000 sq ft within the dealership and is armed with 26 skilled personnel and 14 productive bays that give the facility a capacity to service 14 cars a day with round the clock support. The workshop is equipped to undertake general repairs, accident repairs, body painting, spares and maintenance work. 

The Silver Arrows facility in Noida was created within a span of seven months and has a team of 58 handpicked personnel to manage on-time and efficient sales and after sales operations on a day to day basis. 

“Delhi and NCR is one of the fastest growing automobile markets and the demand for Mercedes-Benz cars here is very encouraging. The launch of our state-of-the-art dealership in Noida is of much significance as we aim to provide the fascinating experience of owning a three-pointed star to our customers. With its world class infrastructure and the promise of service akin to our brand philosophy, ‘Best or Nothing’, we are certain that Silver Arrows will address the needs of our discerning customers who look up to the brand Mercedes-Benz,” said Eberhard Kern, Managing Director and CEO, Mercedes-Benz India. 

The inauguration of Silver Arrows, Noida, the total number of Mercedes-Benz dealerships in the country has gone up to 57 outlets that are spread over 32 cities. In 2012, Mercedes-Benz launched 8 new models in India and with the introduction of the new GL-Class, A-Class and B-Class diesel around the corner the German car maker has all its ducks in a row on the model line-up front for the near future. However, there are no confirmations about when the face-lifted E-Class will make it to India. The company is also keen to focus on the growth of its sales and service network as it is currently the leader amongst luxury car makers in India with the highest number of dealerships.