Mahindra Thar Roxx Wins The Coveted ICOTY 2025. Here Are The Other...
- Jan 11, 2025
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The 2011 Los Angeles Design Challenge was seeking the most spectacular new film car for Hollywood. The designers from the Mercedes-Benz Advanced Design Studios in Sindelfingen (Germany) and Carlsbad (USA), have joined the ranks of the screen-writers.
The designers at the Mercedes-Benz Advanced Design Studio in Carlsbad, California have created a Hollywood-style homage for Mercedes-Benz to 125 years of innovation in automotive technology and design. The leading roles are played by two high-tech characters which have been instrumental in reconciling safety and stylish design in automobiles: the Mercedes-Benz Silver Arrow cult racing car and crash test dummies.
The film "Silver Lightning" is set in the near future, in an age of artificial intelligence. Two crash test dummies by the names of Hans05 and Franz02 take on evil ruler Dr. Crash-Barrier to save their beloved Mercedes Silver Arrow. They engage in an action-packed, nerve-jangling duel with the ruthless battering ram before finally outfoxing him. The Mercedes-Benz Silver Arrow Concept is a low-lying sculpture on wheels. A feat of technical innovation is the diagonal, hubless roller which allows steering in all directions. The futuristic Silver Arrow's proportions are reminiscent of the legendary sports car from the late 1930s and the Uhlenhaut SLR from the 1950s.
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