Nissan returns with third season of its Student Brand Manager Campaign

Initiated in 2010, the Nissan Brand Manager Campaign has garnered enormous success and strength over the years and now in its third season, the 6-month long NSBM program is back again for 2012. Aimed at management students who will be chosen from over 25 cities in the country, the 2012 NSBM Campaign will select a total of thirty Nissan Student Brand Managers who will be given a grant of Rs. 10,000 per month for the six month tenure of the program. Handled by Nissan’s Sales & Marketing Partner in India – Hover Automotive India Pvt Ltd, the campaign will require the chosen students to conceptualise and execute creative ideas to promote the Nissan brand and its products in the Indian market space. Apart from the grant, the students will also be handed keys to Nissan Micra cars for them to relate and feel connected to the Nissan brand name as well as help them clearly identify the end-user base.

Pic: Kunal Khadse

This year’s campaign is revised with changes over last two years with the program reaching Eastern India this season, where it was not included last year as well as the stakes are higher with marketing duru Dr. Nirmalya Kumar from London Business School taking charge of evaluating the students on their performance. The students will have to plan and implement several promotional activities ranging from arranging test-drives to creating strong brand campaigns to help build Nissan’s image in the young student community. Launching the campaign, Mr. Jain, CEO, said, “The fact that NSBM enters the third consecutive season reflects that Nissan is serious about identifying and nurturing management talents in order to give them the right exposure in the field of marketing. Nissan’s Student Brand Manager 2012 is an opportunity for the students to seek, implore and stretch their capabilities through their association with Nissan brand.”

Participation and Selection Criteria:

•           Students who meet the eligibility criteria (should have completed first year of course) can participate in this program by undertaking a small project outlined by the company.

•           The students will register at the website and submit their proposal on the basis of theme decided by the Jury in a PPT or a PDF format up to 5 MB of data.

•           Entries will be shortlisted from every region and be called for the zonal rounds in Mumbai, Bangalore, Delhi, Chennai and Kolkata to face the Jury for further selection.

•           Entries shortlisted from all the five zones will be called in for 2-day finale programme.

•           30 students will be appointed after the final round. They will be trained by Nissan experts for the roll-out of 6 month program.