Only 3 Hatchbacks Launched In 2024! Another Segment Declining With The Popularity Of SUVs In India?

  • Published December 30, 2024
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Two mass-market cars from Indian marques and one model from a foreign premium carmaker in 2024 – what could be the possible reasons behind this slowdown?

The hatchbacks, which were once the most welcomed segment among Indian buyers, are now facing an unprecedented slowdown. This can be traced to the handful of launches this year, which included just three new models in this segment. Unlike sedans, hatchbacks were considered rather more driving-friendly as well as pocket-friendly, particularly on Indian roads. So, what has caused carmakers to hold back from going all out in manufacturing more of these? Let’s investigate.

Bad Road Conditions

While India has seen immense growth in expressways and highways lately, city road conditions in many parts of the country remain poor, making hatchbacks less desirable. Their low ground clearance often leads to underbody damage on rough roads, making maintenance a concern.

Balance Of Affordability

Unlike road conditions, the one good thing in recent times has been the rising gross income among Indians which has reduced affordability concerns. That said, the affordable hatchbacks have fallen prey to this cause.

Increasing Popularity And Production Of SUVs

The hardest blow comes from the consistent rise in the popularity of SUVs among the Indian masses. The demand has consistently increased, hence prompting car manufacturers to capitalize on the same by going all-guns on the SUV segment. We now have micro SUVs and sub-4m SUVs that even alternate hatchbacks with near similar price tags. The sedans have already fallen victim to this trend, and now it's the hatchbacks' turn. 

(Also Read: All SUVs Launched In India In 2024)

Tough thoughts aside, let us take a quick look at all the three hatchbacks launched in India in 2024:

Maruti Suzuki Swift

Launch: May 9

Price: Rs 6.49 lakh (ex-showroom)

One of India’s most popular hatchbacks, the Swift had arrived in its fourth generation with a refreshed design, a bit better interior and an all-new 82 PS 1.2-litre three-cylinder Z-series petrol engine, teamed with both manual and automatic gearbox.

2024 Maruti Suzuki Swift

Its updated features included a larger 9-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, connected car tech, a wireless phone charger and standard six airbags. 

Tata Altroz Racer

Launch: June 7

Price: Rs 9.49 lakh (ex-showroom)

The Tata Altroz premium hatchback got a sportier edition,i.e. the Altroz Racer was launched this year, as a challenger to the Hyundai i20 N Line. Offered in three variants, this brings new styling for the sporty appeal alongside added features like a 10.25-inch touchscreen infotainment, ventilated front seats and six airbags.

Tata Altroz Racer

Under the hood, it is powered by the Nexon’s 1.2-litre turbo-petrol engine developing 120 PS and 170 Nm, teamed with a six-speed manual.

Mini Cooper S

Launch: July 2024

Cooper S Price: Rs 44.9 lakh (ex-showroom)

Although we are discussing the slowdown of the segment, it’s worth noting that we had two premium Mini hatchbacks this year. The Cooper S got a sleek new styling with updated elements and a 2-litre turbo-petrol engine and was stuffed up with a lot of modern features in its cabin.

Mini Cooper S

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What are your thoughts on the dooming hatchback segment in India? And which of the three new cars in this list intrigued you the most? Let us know in the comments.

Maruti Swift Video Review

Maruti Swift
Maruti Swift
Rs. 6.49 Lakh
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