Pre-launch bookings of new Beetle started

The Volkswagen Beetle is possibly one of the most recognized cars in the world. Volkswagen (VW), announced the commencement of bookings for the new Beetle, starting today. The new Beetle was launched in 2011 in Europe which will finally make its way to India by the end of this year. Although the Beetle has a very niche market in India, the European manufacturer is insistent that the new Beetle should be a part of Volkswagen India’s portfolio so as to showcase their brand’s iconic heritage.

On this occasion, Mr. Michael Mayer, Director, Volkswagen Passenger Cars India, said, “Beetle is an icon of automotive history and its launch in the latest avatar is a moment of celebration for Volkswagen in India. Beetle reflects the fundamental attitude of its owner. So we have made its booking opportunity also as a special experience for the Beetle enthusiasts. The combination of performance, design, equipment and exclusive availability will ensure that the 21st century Beetle is all set to write its next historic chapter in India.”

The new Beetle will be powered by a 1.4 litre TSI engine churning out 150 PS mated to a 7-speed DSG gear box, 6-airbags, ESP & ABS as standard equipment. The new Beetle will have a host of features like panoramic sunroof, bi-xenon headlamps, leather interiors and chrome packages for interior and exterior. The new Beetle will be launched with 4 colour options to choose - Habanero orange, Oryx white, Tornado red and Blue silk.

Along with the new Beetle, Volkswagen currently offers the Polo, Vento and Jetta in India. Folks who are interested in owning the VW icon need to note that the pre-launch bookings are open for a limited number of cars. VW have provided an option of booking the new Beetle either through select Volkswagen showrooms across India or online at www.bookmybeetle.in