Rolls-Royce Motor Cars to expand their only manufacturing plant in the world

Rolls-Royce Motor Cars has been receiving growing demands for their personalised motor cars, recently they announced that they would expand their bespoke options list and double the personnel. The uber luxury marque has also expanded operations to meet globally growing demand for their cars. Last year Rolls-Royce achieved record sales from growing markets all over the world. The company has also opened new dealerships in North America, Asia Pacific and Europe, more dealerships are to be opened later this year. 

The manufacturing will increase in size by more than 2500 square meters for the assembly hall. The Surface Finish Centre will also be expanded by 640 square meters. The total investment for the project will work out to be approximately ₤ 10 million. 

Chief Executive Officer for Rolls-Royce Motor Cars, Torsten Muller-Otvos, said, ““I am very pleased to announce our expansion plans. We continue to see increased demand from customers all over the world and the new facilities will allow us to increase the capacity for our hand-built, highly personalised motor cars. This investment demonstrates our confidence in this unique brand, our commitment to our Home at Goodwood - the only place in the world where Rolls-Royce motor cars are built - and signals the next phase in the development of our company.”

The new space and infrastructure in the only place on earth where Rolls-Royce cars are made will allow the company’s manufacturing rate and bespoke operations to expand significantly. The expansion means that discerning Rolls-Royce customers will be able to tailor more unique bits for their cars. As for Rolls-Royce, they will be able to hand craft more cars and match the rising demand curve to their supply curve.