Rolls-Royce Phantom App now on your iPad

Luxury car maker Rolls Royce prides greatly in its highly sophisticated bespoke program that allow its affluent customers to customize their Rolls Royce models to levels unheard of. While most luxury car makers, have previously used the iphone, ipad and itouch digital platforms for providing their customers access to breathtaking imagery and endless text on the heritage and product information of their respective brands, legendary luxury auto manufacturer Rolls Royce just made the company’s biggest usp a ‘digital playground’ for apple users.

Rolls-Royce Motor Cars has just introduced the Rolls-Royce Phantom App that for the first time in automobile history allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual models of their favourite Rolls-Royce models.  

The new Rolls-Royce Phantom app now gives its users the opportunity to apply unique colour and interior trim combinations to their cars. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

With over 44,000 colours to choose from, the new Phantom app lets users create the most esoteric and individual of exterior finishes, which include unique single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users can also capture the colour of their favourite possessions, like a lipstick or a t-shirt and then apply it directly to the exterior of their virtual Phantom. 

The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be currently be used to cuztomize Phantom, Phantom Coupé and Phantom Drophead Coupé models, and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore