Skoda Kicks Off India 2.0 Strategy, To Introduce SUV In 2020
- Jul 2, 2018
- Views : 5469
Skoda has announced new initiatives as part of its ‘India 2.0 Project’ to further enhance customer satisfaction. After revamping almost all of its showrooms, offering a unique 4-year warranty package and RSA (roadside assistance) along with an optional 4-year maintenance package for cars across its range and the ‘MySkoda’ app, the company has also introduced a new campaign called ‘Peace of Mind’ under which the company has adopted a straightforward approach to answering various customer queries regarding sales, after-sales and cost of ownership. It has also introduced a slew of new tech updates to improve the appeal of owning a Skoda in India.
The new tech solutions include iService that lets owners schedule service appointments for their cars, an AI-based Chat Bot that provides 24x7 customer support and PPSO (Package Pricing System Online) coupled with Auto Part that ensures transparency in prices of spare parts and other charges across Skoda’s service centres.
Here’s what Skoda says about each of the new initiatives:
Press Release (compressed)
iService: With iService 1.0, ŠKODA AUTO India has enabled a standardized and paperless service consultation process. This tablet-based job card processing will enable a faster turnaround time, and premium and consistent post sales workshop experience.
AI Chat Bot: ŠKODA AUTO has introduced an AI-enabled Chat Bot facilitating 24x7 customer support services and enhanced customer interactions. The Chat Bot warrants reduced turnaround time, personalized support services, and stronger data-driven customer relationships.
Assured Same Day Delivery – Service: Through an appointment based process for periodic maintenance services and minor repairs, ŠKODA will ensure that a vehicle is delivered back to a ŠKODA customer on the same day of its routine service. This facility will transcend locations and be available across ŠKODA’s entire service network.
PPSO (Package Pricing System Online): enables a user to secure an accurate cost of repair taking into account the specification of a vehicle or VIN, the cost of a spare part, ŠKODA’s recommended row of operations towards accomplishment of a particular service or repair work, and conforming labour charges, thereby enabling transparency in pricing, enhanced quality of job work, and uniformity of charges across service network.
Auto Part: is an automated spare part ordering tool planted at ŠKODA dealership facilities which ensures that ‘the right part is made available, at the right place, in the right quantity, and at the right time’. It warrants optimum stocking of spare parts and reduced turnaround time by providing efficient supply scheduling services based on proven standardized planning processes and algorithms.
‘Peace of Mind’ Campaign: With the campaign, ŠKODA adopts a sincere and straightforward approach to answer the most frequent customer queries with regard to sales, aftersales, and the overall cost of ownership of a ŠKODA vehicle. The campaign ascertains that ‘Peace of Mind comes standard with every ŠKODA’.
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