Tata Harrier To Get Luxury Car-Like Customisation Options

Published July 23, 2018
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From powertrain to seating configuration, suspension settings and add-on kits, customers will be able to choose everything via a digital configurator

Weeks after revealing the official name for the H5X-based SUV which is set to launch early next year, Tata Motors has announced that it will let customers customise their Harrier to their liking. The launch of the customisation options will herald a new business strategy for the homegrown car manufacturer - ‘Do it Yourself’ or DIY. As part of the plan, the carmaker will launch a digital configurator that will allow customers to choose the powertrain, seating configuration, suspension configuration, brakes and add-ons kits, among others. All of this will be done through a three-dimensional graphics-based front-end app compatible with all iOS and Android devices. Think of it like what MSO (McLaren Special Operations) is to McLaren or Exclusive Manufaktur is to Porsche!

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Based on the Omega platform, Tata believes the modular architecture will empower customers to personalise their vehicles beyond colour, upholstery, interiors and features. The configuration app, the carmaker says, took more than a year-and-a-half to develop and will be part of Tata’s eGuru app suite. After the customer selects his/her options, the data will be sent to the manufacturer’s supply chain to churn out the specifics. The carmaker says that the tool will significantly reduce the time-to-market of its vehicles and improve operational efficiency, while saving costs.

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Currently, its sub-4 metre compact SUV, the Nexon, is offered with customisation options that are limited to the choice of colours and accessories. Tata also said that the DIY method will be implemented in its truck business to cater to the various needs of the industry. Expect other cars based on the Omega and Alpha platforms, like the 45X hatchback and the EVision electric sedan, to be offered with similar customisation options too.

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We expect Tata to roll out the app soon. As soon as that happens, we will bring you our take on the user experience of the app and also review the various options that the carmaker will offer with its upcoming SUV. Till then, stay tuned to ZigWheels.

Source: Business Standard