Tata Introduces Assistance Program For Women Driving At Night

• The Women Assist Program will come into effect from 1st June.
• Will assist in the event of an accident, rundown of battery, flat tyre, empty fuel tank issues and mechanical breakdowns.
• The service will be available from 8 pm to 5 am.
• Initial roll out in 14 cities.

Homegrown carmaker Tata Motors along with TVS Auto Assist (a part of the TVS Group) has launched an initiative to provide priority and hassle-free service for women driving at night. Called the Woman’s Assist Program, this initiative will support all female drivers who own and are driving a Tata car. The new initiative will begin from the 1st of June and will be rolled out in 14 cities initially (mentioned below). The Women Assist Program will be operational from 8 pm to 5 am.

Both the companies have set up the required infrastructure to support this commitment by keeping the after sales and service functional during the said night hours. If a female driver encounters an issue like an accident, dead battery, flat tyre, running out of fuel or any other mechanical breakdown, she can dial the service helpline (18002097979) to call specially trained mechanics and technicians on the spot, who will be there within 45 minutes. If the issue cannot be fixed at the location, the vehicle will be towed to the service centre. Furthermore, the lady will be offered a cab and other services like some refreshments, mobile chargers and Wi-Fi connectivity, if required. With these services, both the companies aim to reduce the headache a woman goes through when and if their vehicles break down in the middle of the night.

The program is initially applicable in 14 cities, namely New Delhi, Faridabad, Ghaziabad, Noida, Mumbai, Navi Mumbai, Thane, Pune, Hyderabad, Bangalore, Chennai, Coimbatore, Madurai and Gurgaon. Here is what the press release had to say.

An Industry First Initiative Aimed At Redressing Grievances Of Woman Customers

Key Features:
An exclusive end-to-end no-frill breakdown assistance service aimed at Women drivers
This service will currently be available in 14 locations* from 8 pm to 5 am**

Mumbai, May 6, 2019: Tata Motors Limited along with TVS Auto Assist (TVS AA) - part of the $ 8.5 bn TVS group - today, announced the introduction of Women Assist Program. An industry first service initiative, catering to the urgent service requirements of a woman driver on the move, th
Tata Motors introduces ‘Women Assist’ service programme’ in association with TVS Auto Assiste companies will commence this service starting 1st June, 2019. This program will include quick service related solutions pertaining to accidents, rundown of battery, flat tyre, empty fuel tank issues or mechanical breakdowns.

Through the introduction of the Women Assist Program both companies want to empower the women drivers by minimizing the hassles a woman goes through during unforeseen vehicle breakdown incidents during late hours at night. For the same, Tata Motors has created an infrastructure in association with TVS Auto Assist and is confident that this will bolster the company’s commitment to enhance its after sales service. Supported by TVS Auto Assist, this dedicated women centric service assistance will be available in 14 locations currently and will apply to women drivers of Tata Motors passenger vehicles, between 8pm to 5am on all days.

According to Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors - “Customer centricity remains as one of our core strategies at Tata Motors and we are constantly innovating to provide an unparalleled after-sales experience to our customers. We are happy to associate with TVS Auto Assist to introduce this one of a kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers and its commitment towards providing a world class after sales infrastructure to them.”
According to Mr. K. Mahesh Kumar, CEO, TVS Auto Assist, “There are more than 2 million women car drivers in key cities across India and we felt the need for a support system to back the Women drivers when they are out on roads during late hours. We are happy to launch ‘Women Assist’ programme for Tata Motors with whom we have more than a decade long association as Breakdown Assistance partner. Women Assist Programme is a home-grown service offering of TVS Auto Assist in the Breakdown Assistance space. Our support team will reach within 30-45 minutes from the time of receiving the breakdown call and will ensure the Women customer is back on the road at the earliest possible time.”

About Women Assist Service Programme:
Once a woman customer intending to avail Woman Assist Program, calls the Woman Assist service number – 18002097979, a team of trained technicians (specifically trained under POSH - Prevention of Sexual Harassment), will be allocated to the customer who would endeavor to ensure that Mechanical Assistance or Towing Assistance reaches the customer in city limits within 45 minutes. Following a well-set protocol, these specially trained experts, on arrival at the incident spot, will attend immediately to the customer’s wellbeing by providing them with some refreshments, mobile chargers and Wi-Fi connectivity, if required.

In case the customer’s vehicle is detected with an issue beyond repair at that time, the vehicle will be immediately towed to the service station and if the customer agrees for a taxi service, the technician will arrange for a cab service in consultation with the call centre to ensure that the customer safely escorted to the desired destination.