Branding Nano As Cheap Car Was Mistake: Ratan Tata
- Jul 16, 2015
- Views : 9871
Tata Motors has come together with car rentals company Carzonrent to offer a self drive city car rental service that is a first of its kind in India. The partnership entails handover of 200 Nano Twists to Carzonrent for the self drive service in Delhi NCR. These cars will be available at 43 locations across the National Capital Region where they can be picked up based on availability checked either from the Company’s website or the Carzonrent application on handheld devices.
The service costs Rs 99 per hour, Rs 399 for an entire day or Rs 6,999 for a month. Carzonrent requires a Rs 5,000 approval amount which will be refunded after return of the car. To begin with, the service is only offered in Delhi-NCR but the company plans to expand to other locations based on the success of this partnership. Carzonrent is also working out a way to make pick-ups and drop-ins easier in the future. At present, you will have to drop the car off at the same location as its pick-up.
The Carzonrent self drive service is marketed under the Myles brand that was introduced in November 2013 with a fleet of 14 cars. Today, the company runs a fleet of 600 cars in 16 cities and expects it to grow to 1,000 units by end of year. Rajiv Vij, MD and CEO of Carzonrent India says that the company plans to expand its self drive fleet to 5,000 cars by 2016.
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