Branding Nano As Cheap Car Was Mistake: Ratan Tata
- Jul 16, 2015
- Views : 9872
The much-publicised Tata Nano launched by the Indian automaker, Tata Motors, has driven its way into the Bangladesh market. Tata Nano’s launch in Bangladesh was delayed by three years due to pricing issues.
The carmaker introduced the 624cc Tata Nano as a low-cost vehicle in India back in 2008, but the car failed to rake in profits for the company. With an expectation to receive better reception in the Bangladesh market, Tata Motors, has forayed its Nano in the neighbouring country.
Tata Nano was introduced in Bangladesh through the company’s sole distributor, Tata Niloy group, which will also take care of the spare part supply and after-sales services. This car will retail at Taka (Tk) 8 lakh (Rs 6.2 lakh approximately) in Bangladesh.
The company’s distributor has urged the government to withdraw the 45 per cent supplementary duty on import of cars under 700cc so that the Nanos would be affordable to a wider group of people.
The car will be made available in six colours -damson purple, pearl white, royal gold, papaya orange, silver and dazzle blue.
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