50% cars buyers research online before purchase: Study
- Jun 6, 2012
- Views : 13305
Hyundai has launched a promotion around its latest entry-level small car, the EON which is priced from Rs. 2.70 lakh to 3.72 lakh. The company is giving away free Don2 posters to all those who take an EON test drive organised at its dealerships. The outlets will also hold lucky draws, the winners of which will be given Don2 couple tickets!
That's not all! Hyundai will also organise special screenings of Don2 for i20-Uber Trooper Fan Club members in Delhi and Mumbai on December 24, 2011 (Saturday) and December 25, 2011 (Sunday), respectively. So grab your popcorn and drinks and enjoy the show while the offer lasts!
Arvind Saxena, Director, Marketing & Sales, HMIL, said, "The Eon campaign is an opportunity for our customers to see their favourite actors in action in Hyundai cars."
Hyundai has a in-film advertising with Don2 so those wishing to get a better glimpse of the 2012 Hyundai Sonata and Santa Fe can do so while watching the movie. The movie prominently features the two cars, with SRK driving the flashy 2012 Hyundai Sonata, while Priyanka Chopra, or Roma Billi as SRK calls her in the movie, is seen driving the big, butch Santa Fe SUV.
The new Sonata is expected to come early 2012 and might be priced between Rs. 13 lakh and Rs. 16 lakh. The luxury sedan will feature Hyundai's modern, fluidic design language, which is also seen on the recently launched Hyundai Verna.
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