Triumph To Organise Ride For Freedom On Independence Day

Over the years, Triumph Motorcycles has been known to tie up with various charitable organisations for its annual Independence Day ride. This year’s edition, which is called the ‘Ride for Freedom’, will be held in partnership with the Smile Foundation, an NGO which focuses on primary education and has over 25 centres across India. Through the ride, the bike manufacturer hopes to raise funds for educating girls across the country.

This is not the first time the iconic British motorcycle manufacturer is working on such an endeavour. In the past, it has sponsored the education of more than 200 girls across communities. Currently, Triumph has a 5000-strong customer base and it will be reaching out to riders from across the country to come together, ride and pledge their support for this noble cause. The rides, which will be held across major cities, will start and conclude at Triumph’s local dealerships.

Press Release

Triumph Motorcycles and Smile Foundation ‘Ride for Freedom’

Pledge to support girl child education on Independence Day, to organize rides across 16 Indian cities

10 August 2018, New Delhi: Continuing with the Triumph tradition of getting riders together for a good cause to commemorate the 71st Indian Independence Day, Triumph Motorcycles India is gearing up for the ‘Ride for Freedom’ on 15th August across 16 cities in India. In the true spirit of Independence Day, Triumph Motorcycles India and Smile Foundation have come together to support the cause of Girl Child Education.

The iconic British bike maker is reaching out to its 5000-strong customer base and beyond to get participants to donate towards Smile Foundation’s contribution in the area of primary education. In the past, Triumph has successfully sponsored the education of more than 200 girl children across communities.

Spearheading India operations Mr. Shoeb Farooq, General Manager, Triumph Motorcycles India, will be flagging off the ride from New Delhi. He said, “It is a proud moment as an Indian to be a part of this Freedom Ride for such a noble cause. In a country like ours, where the female population has limited access to education, it is imperative we create opportunities for growing girl children to learn, grow and evolve. Through these rides, our objective is to create awareness and help children receive quality education, I am certain that this year too, like every year, Triumph enthusiasts will support this cause wholeheartedly.”

“Education is the most important element of our upbringing and especially for women, as education empowers a woman towards a better life. We immensely appreciate the efforts taken by brand Triumph in partnering us to promote the cause of Girl Child- She can fly campaign. Through this initiative, we want to sensitize civil society and partner them in the process of empowering, educating and making our girl child stronger, to stand her own ground.” – Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation

The “#SheCanFly” Campaign ride will be flagged off and end at Triumph dealerships across cities.