Vespa gets style makeover with 946 Emporio Armani

  • Published June 11, 2015
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The new Vespa 946 Emporio Armani is the result of a collaboration which came about to mark the 130th anniversary of Vespa’s parent, the Piaggio Group, and the 40th anniversary of the Giorgio Armani label
Vespa 946 Emporio Armani

Emporio Armani has designed a special version of the Vespa 946 to mark the 40th anniversary of the foundation of Giorgio Armani, and the 130th birthday of the Piaggio Group in 2015. The number 946 refers to 1946, the year the Vespa, the world’s first moped scooter, was unveiled. In keeping with Armani’s signature subdued color palette, the 946 features a special combination of greys with subtle hints of green visible only under certain light conditions.

According to Vespa’s press release, the metal parts, produced using galvanic treatments, have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appear on the side, while the iconic eagle logo of the brand sits above the headlight. The Vespa 946 Emporio Armani is about technology as well as style. Its aluminium cylinder blocks, brown-leather finishes, luxury accessories, electronic riding controls (which also interface with the latest smartphones) complement the four-stroke electronic injection engine. The 220mm double disc brake, two-channel ABS braking system and large 12 inch wheels help ensure maximum safety on the road. The Vespa 946 Emporio Armani will be produced in an exclusive run of individually numbered scooters, and will be on sale starting this month at the world’s most important cities.

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